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Social Media Marketing Hacks for Businesses

The rise of Facebook, Twitter, LinkedIn, and other social platforms has changed the way businesses do marketing. When you think of marketing today, social media is one of the buzzwords that you’ll catch. However, there’s a difference between being on social media and using it to your advantage. The latter requires a great deal of thought if you want to engage and increase your social media presence.

In this post, we identify some of the best practices to help your business gain social media leverage:

Reinforce Your Social Media Knowledge

It’s one thing to be visible on social media, but knowing how to be make a solid presence is a completely different story. You need good social media acumen to implement strategies that maximizes your brand’s visibility. If your current team needs a little refresher, give them training for social media marketing. This allows them to be updated on social media trends and latest strategies that you can apply for your business.

Choose Your Social Media Platform

Not all social media sites provide the same level of visibility. If you’re looking for engagement, Facebook and Twitter are the best places to start. If you’re after building connections with thought leaders and industry authorities, LinkedIn is your best bet. Choosing your social media platform prevents you from spreading yourself thin and allows you to reach the right audience.

Automate

automate your social media postings

Use social media tools to schedule your posts at your preferred time and audience. This makes it easier to set up your social media calendar, which details the content you’ll be promoting. Using social media tools like Hootsuite and MeetEdgar allows you to automate posts on a different platforms, so you don’t have to do them individually at a time.

Also, check our article about: Getting into Social: Hacks to Make Your Business More Visible

The key with social media is to maximize engagement. It’s not only a great strategy for promoting your content, but also growing your brand.

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Developing a Lead Generation Strategy: A Guide for Startups

“How do I get leads?”

This is often among the many questions that startup owners ask at the onset of their business. For the most part, startups often rely on referrals to pump leads into their business. However, if you want to scale your startup and become the next multi-million revenue business, you’ll need a lot more than referrals.

Here are some pointers when developing your startup’s lead generation strategy:

Improve Your Website’s SEO

Your customers are online. This goes to show that your business should be there, too. If you can’t find your website when you do a quick Google search, do you think customers will be able to find you?

Boosting your online channels is an important aspect when it comes to lead generation in digital marketing. Optimize your website with relevant, high-quality content. Use keywords that your customers are likely typing on search queries.  Be sure your business is optimized for local queries, so your website will appear on local results.

Use Opt-ins with Lead Magnets

improve lead generation sales

An opt-in is a pop-up that appears on a specific page on your website. Some businesses use this to announce special offers or drive leads to a landing page with a downloadable content. Examples of these are ebooks, whitepapers, product guides, or even webinar invites. You can use opt-ins to capture contact information of your leads and add them into your emailing list for your nurturing campaigns.

Provide Compelling Ads

seo compelling ads strategies

There’s nothing wrong with sticking to the organic way of generating leads, but using ads can give your business a little push. Ads appear at the top of search results—even higher than organic results. With a compelling ad copy and the right keywords, your business can appear in front of customers every time they search for your target keywords. For a startup, you don’t need a big budget. Allocate a $100 for a paid ad campaign, and you’re all set.

Also, read the article of: How to Amplify your Lead Generation

If you’re serious about scaling your startup, it’s time to give lead generation a great deal of consideration. Implement the right strategy and you’ll soon find your pipeline flowing with the right leads.

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Lead Generation Hacks for Small Businesses

Small businesses should look into different opportunities to expand their customer base. This means maximizing all available channels and resources for their lead generation efforts.

But, how do small businesses make the most of their digital marketing strategy for lead generation? We share some of the ways to train your team when it comes to lead generation for small businesses:

1. Develop Content Offers

Otherwise known as lead magnets, content offers make an effective strategy to attract leads and get them to subscribe to your email list in exchange for their contact information. Content offers come in different forms – blog posts, case studies, whitepapers, or any material they can download.

However, developing content offers go beyond providing them with valuable content. You need to setup these content on the appropriate pages of your site – preferably on those that get the highest traffic.

2. Email with a Purpose

Leads from content offers can filter through your email list. This provides you with contacts that you can reach out to. However, this doesn’t mean you’ll blast them with email almost every day. What you need is an email marketing plan that makes your leads more interested with your services. Develop your email sequences with messages that match their stage of the buyer’s journey. This helps in nurturing leads until they’re ready to transact with you.

3. Qualify Your Leads

Not all leads may need your services. There are some you’ll need to disqualify or put on hold, so you can prioritize leads who have a genuine need for your service. This is why you need to qualify them and determine if they’re interested in buying anything from you.

A lead generation strategy is staple in any business. As you attract and nurture more leads, you’ll soon find your small business growing and matching the pace of household brands.

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How to Increase Your Digital Strategy Engagement

The digital strategy training provides businesses with another channel for online promotions. However, some fail to utilize the power of social media. When they think of social media, they only think of scheduling post after post. What they don’t realize is this only covers the surface of social media.

A thorough social media strategy focuses on maximizing engagement. After all, how else will you know if your strategy is working if no one is interacting with it?

In this post, we will cover the different ways to increase engagement as you provide lead generation training for your team:

Hold Polls and AMA Sessions

social media

The fastest way to get customers to interact with your business is by posting polls and hosting “Ask Me Anything” sessions on your social media channels. This allows you to impart insights and deliver value that displays your brand’s expertise. Most importantly, this provides your business with intel about what customers are currently looking for.

Don’t Just Feature Your Own Content

Social media isn’t only a great place to post your own. It also provides you with a channel to share content from other industry authorities. When you mention an influencer and they picked up on it, there’s a high possibility of them resharing the content and making you visible to more people. This expands your presence to a wider audience.

Personalize Your Messages

It’s important to make customers feel that your message is addressed to them personally. This improves their affinity to your brand and shows your business cares about what customers think. This means you have to humanize your brand. Remember that people are more likely to trust real individuals and not just another faceless company.

Promoting your business through social media is not about getting content out there; it’s making real connections with your customers that matters.   

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How Valuable is Online Reputation Management – and What You Should Do About It

Ever had a customer leave a negative review about your business? What were your first steps to remedy the situation?

Reviews can be a double-edged for businesses. If you neglect to address negative reviews, your business can suffer from the reception of other customers. On the other hand, positive reviews can reinforce your brand and attract more customers. This is what online reputation management means.

Online reputation management allows you to harness customer feedback to the advantage of your business. However, it’s not as simple as responding to reviews left by your customers—online reputation management requires a great deal of deliberation. This makes ORM training as important as the strategy itself for your business.

Here are a few best practices for effective online reputation management:

1. Prompt responses to customer reviews

online reputation management google reviews

According to survey, 72% of customers won’t take action before reading reviews. This means reviews are often the basis of a customer’s purchasing decision. If a customer sees a negative review on Yelp and the business didn’t respond to it, this gives the impression the business doesn’t show concern over their customers. Responding promptly to customer reviews should be at the top of the to-learn list when training your staff for online reputation management.

2. Building your presence on all website properties

facebook reviews

At a minimum, your business should have the following: Facebook, Twitter, LinkedIn, and Directory Listings. These serve as your online properties, and optimizing accounts for each of these helps reinforce your presence. It’s important, however, to choose online properties that relate to your industry. For instance, if you’re running a restaurant, make sure you have verified your listing on Yelp.

3. Amplify your personal brand

personal brand

If you’re top-level management, your personal branding can have an impact on your business. This is why online reputation management should also be applied to individual accounts of executives. Customers can easily associate specific individuals to a brand; think of Bill Gates to Microsoft or Steve Jobs to Apple.

With proper ORM training, you can set the protect your business from negative feedback while solidifying your online presence.

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Getting into Social: Hacks to Make Your Business More Visible

In today’s digital world, social media plays a big role in how businesses become visible to their target audience. A well-crafted Facebook post, a creative tweet, or even eye-catching visuals on Instagram can contribute to a business’ online presence. 

How do you maximize social media to get more attention? Start with the following hacks:

Get Micro-Influencers to Promote Your Brand

One thing you can learn when you get social media training is how to leverage micro-influencers for your brand promotions. Micro-influencers are individuals with a significant number of followers on social media – usually around 1,000 to 1,000,000. They can tweet or write posts to promote your brand to their followers. 

The trick is to find micro-influencers who are being followed by your target audience. It won’t make sense if your restaurant business is promoted by a micro-influencer who dabs in beauty and fashion, right? 

Promote Your Own Content

Have a new blog post or video? Schedule them for posting on your social media feeds. 

This is effective if your blog or videos are not getting as much traffic and attention as you’d like. Posting new content regularly allows you to extend visibility to a wider audience. This also helps your brand stay in front and center of your audience. As you post new content, your audience is also likely to share this on their own social media feeds. 

Repurpose Content for Different Social Platform

Don’t have new material to share? No worries—you can repurpose content and post them on different social platforms. 

For example, use a portion of an old blog post as material for your videos and post them on YouTube. You can also create infographics or image content and reshare them on Instagram or Facebook. 

The key is to match the content material to the social platform. YouTube can be great for video content, while Instagram is best for more visual content. 

If you’re not maximizing your social platforms, now’s the time to do so. Think of it this way: your customers are using social media, so why aren’t you? Train your team on social media strategies, and see how much impact it can make on your business. 

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Lead Generation: Are You Doing It Right?

Your phone has been ringing non-stop. You’re getting inquiries about your services and products left and right. But, why is your conversion rate not hitting the ceiling? 

You’re probably doing something wrong with your lead generation strategy. 

Here’s one thing you need to understand about lead generation—it’s not a “cast a wide net and expect everyone to be your customer” approach. 

An effective lead generation strategy starts with knowing who your real customers are. It’s about laser-focusing your efforts, so you don’t waste time, money, and resources trying to convert everyone. 

In this post, we’ll help you solidify your lead generation strategy, so you can convert the ones who can make an impact on your business.

1. Identify Your Target Buyer Persona

One important thing you’ll learn when attending a digital marketing strategy for lead generation training is how to define your buyer persona. A buyer persona is a representation of your customers. This details their demographics and psychographics. 

Knowing your target buyer persona makes it easier to develop lead generation strategies and position your business based on their needs. This also helps you create marketing messages that appeal to their interests. 

2. Segment Your Leads

When it comes to lead generation, you need to determine who your top of the funnel (ToFu), middle of the funnel (MoFu), and bottom of the funnel (BoFu) leads. This allows you to allot the appropriate digital marketing channel when targeting prospects. 

For instance, optimizing your website to get more traffic is likely to attract more ToFu leads. Remarketing campaigns, email marketing, and paid ads are effective at drawing the attention of MoFu leads. Promotions are more ideal for targeting BoFu leads. 

3. Maximize Your Digital Channels

Most businesses think the only way they can get leads is through social media. While Facebook is the biggest social media platform to date, it’s not the only channel you should be focusing on. 

For one thing, you need to work on your website. Think of your website as your online business card. It’s where customers will find the most information about your business. 

You should also look at the writing on third-party websites. Submit guest posts on websites where your target audience is most likely to visit. 

Just like any strategy, lead generation requires a great deal of thought. It’s not something you do at random—you need to know which digital channels work for you, so you’re getting the right leads that will convert into business.

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Mastering the Fundamentals of SEO Content Marketing

Nothing is constant in SEO – except the fact that content is STILL king. 

With Google’s latest algorithms, there’s more emphasis on improving website content to engage with today’s search users. This is why SEO specialists, digital marketers, and website owners all adhere to EAT: Expertise, Authoritativeness, and Trustworthiness. 

But, how does this fit with SEO content marketing? It starts with mastering the fundamentals and getting in-depth search engine optimization training for your team.

Let’s focus on the following:

1. Matching Keyword Intent with Content

The entire search experience starts with users. Before, website owners simply stuff their content with tons of keywords to rank their sites. That’s not the same case today. If anything, plugging too many keywords can even put your site in trouble with Google. 

The key is to match keywords with user intent. This means using keywords that are transactional in nature shouldn’t be in pages that aim to educate users. For instance, “buy cheap sneakers” are transactional keywords because are used by searchers with high purchasing intent. 

2. Focusing on Authority

One of the important features of the E-A-T strategy is having content written by credible sources. This means content can’t be written by just anybody; it should be written by someone who is an authority on that particular subject. 

This is a reason many Your Money Your Life websites were hit by the algorithm update. Many of these sites lack authoritativeness when they’re supposed to be providing advice from the experts. One way to ensure authority and credibility in your SEO content marketing is to include authorship or have subject matter experts write for you. 

3. Being the Trustworthy Source

Trust is a big factor in today’s search behavior. This translates into how you delight your customers and address the bad press. Google treats websites with lots of bad reviews as low quality, which is why you need to leverage trust factors to rank.

An important strategy is to build on positive reviews on Google My Business, Yelp, Facebook, and so on. Another way is to ensure your customers have a way of reaching your business, such as having accurate contact details and physical address. The more trust you build, the more likely Google will rank you. 

Good content is just the tip of the SEO iceberg. You’ll need to have more thorough strategies to start ranking and be visible to your target customers if you want to stay competitive today. 

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SEO Training for Beginners: Giving Your Business the Leverage to Rank

In today’s digital marketing landscape, SEO is a fundamental strategy for any business. The higher your business ranks, the more opportunities you have of staying in front of your audience.

However, SEO isn’t a strategy that one or two people can execute. It’s a responsibility that falls on the entire marketing team of your business. This goes to show how important it is to do SEO training.

With SEO training, your team can become more familiar with how search works and effective strategies for businesses. You can start with the following training courses:

SEO Analysis

SEO Analysis

One of the most important things you need to get started on SEO is a thorough analysis of the website’s performance. This allows you to determine what needs fixing and what’s working before making any implementations. Training your team to do SEO analysis provides you with basis to compare your current website’s performance with the competition. Most importantly, this helps you determine your next move.

 On-page SEO

On-page SEO

Learning how to optimize your website is part of on-page SEO. This involves optimizing all elements of your website – from body content to Meta tags. Getting SEO training for on-page optimization equips your team with the basic understanding of how website elements work together. On-page SEO often follows SEO analysis to know you’re implementing the appropriate fixes for your website.

Off-page SEO

Off-page SEO

This involves all activities that you do outside of your website, but still has an impact on the overall site performance. One example of off-page SEO is link building. This includes reaching out to online publishers that allow you to feature your content with a link back to your website. Learning how to build links not only improves your site’s authority, but also helps you build relationships with other website owners.

Through ample SEO training, your team can cover the basics to improve your website’s rankings and help your business thrive in the digital landscape.

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Why You Should Care About What Customers Say

A negative tweet, a low star rating, or a bad review – these are just some of the things many businesses dread when looking at their online reputation.  

It’s understandable, though. 

Anything that gets published or posted is likely to become a reference for today’s customers when they’re searching for a particular service or product. Statistics even attest to the power of customer reviews:

  • 95% of customers read online reviews before buying. 
  • 93% of local customers gauge if a business is good or bad through reviews
  • Reviews can boost sales by 18%. 

These highlight one thing – your online reputation is a ticket to getting more business. 

Your Brand Can Come Up in Different Conversations

The internet has evolved throughout the years. It’s become more than a source of information. People talk online. So, think of the internet as an online gossip place. 

This means your brand isn’t excluded from coming up in conversations. If you don’t keep track of what customers are saying about your business – whether it’s good or bad – you’re giving the competition leverage over you. 

But, don’t worry. Getting online reputation management training can help you navigate through conversations and determine how best to respond to bad press. 

Your Reputation Influences the Purchasing Decision of Customers

One bad review might make a customer think twice about getting your business. Now, imagine if you have 10 negative reviews. 

Customers often look first at review websites, such as Google My Business, Yelp, or Facebook Business pages. If a customer had complaints about one of your employees, this can reflect poorly on your brand. In the end, this can cost you business. 

Good Online Reputation Can Benefit You in the Long Run

Your online reputation answers the most important question by customers, “Should I trust you?”

When customers feel conflicted about whether or not to get your service or product, they turn to what other people are saying about you. These perceptions will shape your brand and will matter greatly. 

Remember, your digital footprint doesn’t disappear. 

Ready to Take Control of Your Reputation?

Online reputation management isn’t rocket science. Start by educating your team on how to handle reviews and respond to customers. Then build good press around your brand through forums, blog posts, and news sites. 

Once you get good traction for your online reputation, don’t stop. Continue improving and monitoring.