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Defining Success: Three Key Terms SEO Newbies Need to Know

SEO shouldn’t be too difficult. While it does require a bit of technical know-how, those things can be learned, especially if you’re keen and willing to be good at it. Especially if you are a business owner, SEO can help gain an edge over your competitors.

A basic SEO training course in Hong Kong can greatly boost your knowledge of SEO, but to help you get started, here are some terms that you need to be familiar with:

1.) On-page SEO

You’re sure to run into blogs and online resources talking about on-page SEO. It simply means optimizing and tweaking your website to improve its search results ranking. It can be anything from posting original, engaging content to using metatags that best describe your business, to getting your URL structure right.

2.) Link building

seo link building

The rank of your website depends on the variety of factors; one of them on your link building techniques. SEO specialists previously focused on growing the number of their backlinks, or links from a page on another website to theirs. Now, it’s all about the quality of the links and how relevant they are, which are two factors the Google algorithm prioritizes.

3.) Content strategy

One common mistake many SEO rookies make is creating content just for the sake of it. Your content should be informative and relevant to what your visitors are looking for. You need to create content that you can confidently promote online.  Think about it as your way of talking to your possible customers and convincing them to trust your brand.

Also, check this article as well: Success in SEO Content Writing: Skills You Need to Have

Every business owner who wants to improve their online presence should have a good grasp of SEO. It can make a difference in driving traffic to their website and converting leads into sales.

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Designing a Website That Brings Sales

Online shopping has truly become a part of everyone’s routine. It has made things a lot easier for many, and if you want to capture your share of this trend, start by creating an effective, well-designed online store. You’ll need one that can stand out among the sea of other e-commerce websites that target the same audience.

Stick to a simple design

SEO mobile friendly websites

A great website design is all about looking crisp and clean. Go for a simple yet interesting layout that won’t leave your visitors feeling confused. You want that positive impression as soon as your page starts loading, so make sure your homepage design does not look outdated.

Any corporate SEO training will tell you that a simple typography with high-quality content is all you need to keep your visitors focused on the important aspects of your website. Highlight the products and services you’re most confident in and convince your readers why these are essential.

Able to accommodate mobile sales

Have you tried visiting the same website using different screens? Depending on the device, a website should allow users to have that smooth experience, especially if it’s an ecommerce one. Because people spend more time on their mobile phones, this is where you’ll get most of your customers.

It’s best to design a responsive website that will work well for this type of browsing. Make sure to update as often as possible, as mobile devices get updated frequently as well.

Can provide an easy and safe shopping experience

Online users, especially potential buyers, are all about that efficient, hassle-free experience. They won’t have the patience to wait for slow websites to load. Page load times should meet your customers’ expectations, especially if they’re trying to purchase products that get sold out immediately.

Also, because online shopping means your customers will have to provide their personal information, you have to make sure that everything is safe and secured.

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Increasing Traffic to Your Website the Right Way

Every online business owner understands the importance of website traffic in terms of growth. This can serve as an effective indicator of how well your marketing efforts are working, the type of audience that visits your website frequently, the improvements you need on your SEO approach for increased search engine credibility, and how you can attract more buyers, increase conversions, and generate more leads. In addition to basic SEO training, here are some ways you can drive quality traffic to your ecommerce website:

seo website traffic

Post regularly to social media

One of the most popular yet effective marketing tools available are social media platforms. These are among the easiest ways to drive traffic to your website. If you regularly post on your business’ official social media accounts, you’ll be able to promote blog posts and other useful content on your website.

Through shareable content, your social media following can be converted into website visitors and actual buyers. Remember to keep things simple. Your job is to make your audience understand why they should get your products and services. Also, don’t forget to include hashtags.

Engage with your online

When people leave comments on your social media posts and blogs, make sure to respond in a professional manner or in a tone that best suits your business. Answering people’s questions and participating actively in conversations will make your visitors feel more involved.

Be sincere with your audience and build a solid reputation. The more you engage with everyone within your industry, the more exposure you can expect which will help you obtain more traffic.

Start email marketing

Stay connected with your customers by sending them regular emails containing newsletters and offers they may find useful and interesting. Make sure to provide links and information to pages on your website that contain more details to help your audience understand what exactly you’re offering.

Be careful, however, regarding the volume of emails you send. Otherwise, your readers might simply ignore, delete, or unsubscribe from your emails.

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Success in SEO Content Writing: Skills You Need to Have

One of the most important skills a successful SEO writer should have is the ability to know who you’re writing for and addressing their needs specifically by producing high quality content. Because you’re writing for a specific audience, it goes beyond having a good command of whatever language you’re using. With proper local SEO training, you’ll have a better understanding of the type of content you’re expected to produce for a local business, for example.

original-content

Understanding Your Readers

It’s important to keep in mind that communication is a two-way street. You’re not just writing for yourself, so you simply cannot write deliberately without understanding whom the content piece is for. This is why before deciding on a topic, you need to conduct a study and market research about your target audience or look for available data containing such information similar to what marketers do.

Being Original at All Times

When it comes to online content, especially those pieces aimed at Google rankings, being unique and original is a mandatory trait. Whether or not you’re writing for SEO, every writer understands that plagiarism is a big offense in this industry.

It’s not only because you risk getting sued for trademark and copyright infringement, but also because originality is something readers demand and a highly important part of SEO. Once Google detects a duplicated content on your website, not only will it hurt your rankings, but you’ll also get penalized.

Putting Proper Sourcing and Citations

Content pieces need to be interesting to attract as many readers as possible, but they also need to be correct and accurate. The only way readers will be convinced that your content is factual is if you provide credible sources through reliable links and mention them throughout your piece whenever needed.

You can also do external linking. Linking great sources to your content also tells search engines that you have something of value.

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SEO Keywords: Understanding the Different Types for Effective Research

No SEO strategy is going to be a success without proper keyword research. You can’t expect great results for all your online marketing efforts if your chosen keywords are not properly targeted. So, what is the right approach when it comes to keyword research for a successful SEO campaign? With the right search engine optimization training and research, this will certainly be achievable. But first, you need to understand the different types available.

seo training keyword research

Head Terms

These refer to keywords containing a single word. As such, these usually get a huge amount of search volume and competition. When searchers do not specifically write the type of content they are looking for (For example, simply writing “vitamins” on the search bar instead of “vitamins for hair growth”), these types of keywords do not convert very well.

Body Keywords

Compared to head terms, body keywords are able to get a decent amount of search volume because these use at least 2-3 word phrases. Because these are more specific than head terms, these usually have a much lower number of competition, making them a bit more effective. According to the numbers, these get at least 2,000 searches every month. Some examples are “car insurance” or “order pet food online.”

Long Tail Keywords

As the name suggests, these keywords contain more than four word phrases containing very specific details. Compared to the two other types of keywords, these don’t acquire a huge search volume on their own. Every month, these only get around 10-200 searches. But, because these keywords don’t get a lot of volume, it also means these aren’t as competitive.

However, when long tail keywords are added altogether, majority of searches done online is comprised of these types of keywords. Some examples are “order effective hair growth vitamins online” or “affordable Halloween costumes for girls.”

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Going Global: Opening Your Shopify Store for International Buyers

If you own an ecommerce business, there are plenty of ways you can explore to make it grow and scale. From an online-only shop, you can expand to brick and mortar stores when things start to take off. Apart from adding new products or services, scaling up your marketing strategies through professional SEO training, or accepting orders from wholesale buyers, there’s one more approach you can look into: going global. So, are you ready to introduce your business to new international markets?

e-commerce shopify seo training

Are your products globally appropriate?

Even if your products are ready to grow, keep in mind that there are certain types of products that won’t translate well into global sales. Some factors may cause them to be too expensive to introduce overseas or in some specific markets. It takes a lot of work to sell products overseas, and all these efforts won’t be worth it if you won’t be able to find enough buyers.

Can you ship your products overseas?

One of the biggest issues ecommerce businesses face when they’re starting out is shipping orders. If your products are able to sell well in certain countries, it will be easier to find partners who can offer warehouses and shipping facilities that are closer to your target market. All of these, however, require a huge amount of budget. So, make sure to test the waters first.

Can you overcome language differences?

Here is another problem when trying to sell products internationally. Because your website and overall marketing efforts are using a single language, it’s challenging to market them to those that speak a different language. So, start by selling to countries that speak the same language first. If your business is based in America, for example, you can start by exploring Canada, Australia, and the UK. If your base is English, look into other countries that use languages with the same traits and structures.

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Social Media Marketing Hacks for Businesses

The rise of Facebook, Twitter, LinkedIn, and other social platforms has changed the way businesses do marketing. When you think of marketing today, social media is one of the buzzwords that you’ll catch. However, there’s a difference between being on social media and using it to your advantage. The latter requires a great deal of thought if you want to engage and increase your social media presence.

In this post, we identify some of the best practices to help your business gain social media leverage:

Reinforce Your Social Media Knowledge

It’s one thing to be visible on social media, but knowing how to be make a solid presence is a completely different story. You need good social media acumen to implement strategies that maximizes your brand’s visibility. If your current team needs a little refresher, give them training for social media marketing. This allows them to be updated on social media trends and latest strategies that you can apply for your business.

Choose Your Social Media Platform

Not all social media sites provide the same level of visibility. If you’re looking for engagement, Facebook and Twitter are the best places to start. If you’re after building connections with thought leaders and industry authorities, LinkedIn is your best bet. Choosing your social media platform prevents you from spreading yourself thin and allows you to reach the right audience.

Automate

automate your social media postings

Use social media tools to schedule your posts at your preferred time and audience. This makes it easier to set up your social media calendar, which details the content you’ll be promoting. Using social media tools like Hootsuite and MeetEdgar allows you to automate posts on a different platforms, so you don’t have to do them individually at a time.

Also, check our article about: Getting into Social: Hacks to Make Your Business More Visible

The key with social media is to maximize engagement. It’s not only a great strategy for promoting your content, but also growing your brand.

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Developing a Lead Generation Strategy: A Guide for Startups

“How do I get leads?”

This is often among the many questions that startup owners ask at the onset of their business. For the most part, startups often rely on referrals to pump leads into their business. However, if you want to scale your startup and become the next multi-million revenue business, you’ll need a lot more than referrals.

Here are some pointers when developing your startup’s lead generation strategy:

Improve Your Website’s SEO

Your customers are online. This goes to show that your business should be there, too. If you can’t find your website when you do a quick Google search, do you think customers will be able to find you?

Boosting your online channels is an important aspect when it comes to lead generation in digital marketing. Optimize your website with relevant, high-quality content. Use keywords that your customers are likely typing on search queries.  Be sure your business is optimized for local queries, so your website will appear on local results.

Use Opt-ins with Lead Magnets

improve lead generation sales

An opt-in is a pop-up that appears on a specific page on your website. Some businesses use this to announce special offers or drive leads to a landing page with a downloadable content. Examples of these are ebooks, whitepapers, product guides, or even webinar invites. You can use opt-ins to capture contact information of your leads and add them into your emailing list for your nurturing campaigns.

Provide Compelling Ads

seo compelling ads strategies

There’s nothing wrong with sticking to the organic way of generating leads, but using ads can give your business a little push. Ads appear at the top of search results—even higher than organic results. With a compelling ad copy and the right keywords, your business can appear in front of customers every time they search for your target keywords. For a startup, you don’t need a big budget. Allocate a $100 for a paid ad campaign, and you’re all set.

Also, read the article of: How to Amplify your Lead Generation

If you’re serious about scaling your startup, it’s time to give lead generation a great deal of consideration. Implement the right strategy and you’ll soon find your pipeline flowing with the right leads.

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Lead Generation Hacks for Small Businesses

Small businesses should look into different opportunities to expand their customer base. This means maximizing all available channels and resources for their lead generation efforts.

But, how do small businesses make the most of their digital marketing strategy for lead generation? We share some of the ways to train your team when it comes to lead generation for small businesses:

1. Develop Content Offers

Otherwise known as lead magnets, content offers make an effective strategy to attract leads and get them to subscribe to your email list in exchange for their contact information. Content offers come in different forms – blog posts, case studies, whitepapers, or any material they can download.

However, developing content offers go beyond providing them with valuable content. You need to setup these content on the appropriate pages of your site – preferably on those that get the highest traffic.

2. Email with a Purpose

Leads from content offers can filter through your email list. This provides you with contacts that you can reach out to. However, this doesn’t mean you’ll blast them with email almost every day. What you need is an email marketing plan that makes your leads more interested with your services. Develop your email sequences with messages that match their stage of the buyer’s journey. This helps in nurturing leads until they’re ready to transact with you.

3. Qualify Your Leads

Not all leads may need your services. There are some you’ll need to disqualify or put on hold, so you can prioritize leads who have a genuine need for your service. This is why you need to qualify them and determine if they’re interested in buying anything from you.

A lead generation strategy is staple in any business. As you attract and nurture more leads, you’ll soon find your small business growing and matching the pace of household brands.

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How to Increase Your Digital Strategy Engagement

The digital strategy training provides businesses with another channel for online promotions. However, some fail to utilize the power of social media. When they think of social media, they only think of scheduling post after post. What they don’t realize is this only covers the surface of social media.

A thorough social media strategy focuses on maximizing engagement. After all, how else will you know if your strategy is working if no one is interacting with it?

In this post, we will cover the different ways to increase engagement as you provide lead generation training for your team:

Hold Polls and AMA Sessions

social media

The fastest way to get customers to interact with your business is by posting polls and hosting “Ask Me Anything” sessions on your social media channels. This allows you to impart insights and deliver value that displays your brand’s expertise. Most importantly, this provides your business with intel about what customers are currently looking for.

Don’t Just Feature Your Own Content

Social media isn’t only a great place to post your own. It also provides you with a channel to share content from other industry authorities. When you mention an influencer and they picked up on it, there’s a high possibility of them resharing the content and making you visible to more people. This expands your presence to a wider audience.

Personalize Your Messages

It’s important to make customers feel that your message is addressed to them personally. This improves their affinity to your brand and shows your business cares about what customers think. This means you have to humanize your brand. Remember that people are more likely to trust real individuals and not just another faceless company.

Promoting your business through social media is not about getting content out there; it’s making real connections with your customers that matters.