What is Local SEO and How Does It Work?

People search for businesses near them to make a purchase. For example, a user who wants to buy food often go to a restaurant that’s closest to them. This type of behavior led to a rise of “near me” searches. This is proof that local SEO should be an important strategy for businesses with a […]

SEO Metrics You Need to Track

You decided to run an SEO campaign. Now what? You measure it. The great thing about SEO is it provides you with a measurable strategy. There are different SEO tools that you can use to see how your SEO strategy performance and what you can do to refine it. The question is – which metrics […]

Combining SEO and PPC: How to Develop Your Digital Strategy

“Do I choose SEO or PPC as my strategy?” This is a common question that businesses ask when they talk to digital marketing experts or when they try to develop their own strategy. While SEO and PPC are done differently, this doesn’t mean you have to choose one over the other. It’s a matter of […]

How to Boost Your Email Marketing Game

Email marketing is alive and very much working. Even with the growing popularity of social media and other online channels, email remains an effective way to market your brand and connect with your customers. Here are some tips on how to boost your email marketing efforts. Personalize your emails Use customer data to personalize your […]

What Are the Most Effective Business-to-Business Lead Generation Strategies?

A good business-to-business (B2B) marketing requires effective lead generation strategies. It is in fact considered as the backbone of every marketing initiative for every company. Establishing valuable leads provides a strong pipeline to many organizations since it contributes to their growth and success.b In this post, you’ll find out about different B2B lead generation strategies […]

Boost Up Your Leads Online – 4 Effective Ways to Do That

The digital world can be your ally or enemy depending on what cards you’re playing. Many companies have been running around on the field in the hopes of increasing their leads. Unfortunately, this is easier said than done. Diving into the industry can be challenging especially when you don’t know how to plan and work […]

3 Lead Generation Mistakes You Must Never Commit

Running a lead generation strategy can be confusing if you don’t know which direction to go to. Many would even find the process as the trickiest part of marketing. One of the biggest reasons why it is like that is because things are not planned properly. Because of this, companies struggle to find what move […]

Top Benefits of Taking an SEO Training Course

SEO training courses are designed to provide learners with all the details they need to know to become an expert. They cover everything from link building and keyword research to content writing and website optimization. These are the most essential aspects to achieve higher ranks on search engines such as Google, Yahoo!, and Bing. Like […]

How to Choose a Good SEO Course

Search Engine Optimization aims to boost a brand’s presence and its website’s traffic through the use of the best practices prescribed by the search engines themselves. Just about any type of business can benefit from SEO. This explains the growing demand for such digital marketing solutions. Whether you want to learn SEO for your own […]

Learning SEO on your Own: Is it Really Possible?

To start things right, the answer to this question is yes and there are plenty of ways to do so. This post is a short guide about the most important aspects of SEO and how you can learn Search Engine Optimization on your own. Learning SEO SEO is not exactly a new topic and you […]