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Developing a Lead Generation Strategy: A Guide for Startups

“How do I get leads?” This is often among the many questions that startup owners ask at the onset of their business. For the most part, startups often rely on referrals to pump leads into their business. However, if you want to scale your startup and become the next multi-million revenue business, you’ll need a […]

Lead Generation Hacks for Small Businesses

Small businesses should look into different opportunities to expand their customer base. This means maximizing all available channels and resources for their lead generation efforts. But, how do small businesses make the most of their digital marketing strategy for lead generation? We share some of the ways to train your team when it comes to […]

How to Increase Your Digital Strategy Engagement

The digital strategy training provides businesses with another channel for online promotions. However, some fail to utilize the power of social media. When they think of social media, they only think of scheduling post after post. What they don’t realize is this only covers the surface of social media. A thorough social media strategy focuses […]

How Valuable is Online Reputation Management – and What You Should Do About It

Ever had a customer leave a negative review about your business? What were your first steps to remedy the situation? Reviews can be a double-edged for businesses. If you neglect to address negative reviews, your business can suffer from the reception of other customers. On the other hand, positive reviews can reinforce your brand and […]

Getting into Social: Hacks to Make Your Business More Visible

In today’s digital world, social media plays a big role in how businesses become visible to their target audience. A well-crafted Facebook post, a creative tweet, or even eye-catching visuals on Instagram can contribute to a business’ online presence.  How do you maximize social media to get more attention? Start with the following hacks: Get […]

Lead Generation: Are You Doing It Right?

Your phone has been ringing non-stop. You’re getting inquiries about your services and products left and right. But, why is your conversion rate not hitting the ceiling?  You’re probably doing something wrong with your lead generation strategy.  Here’s one thing you need to understand about lead generation—it’s not a “cast a wide net and expect […]

Mastering the Fundamentals of SEO Content Marketing

Nothing is constant in SEO – except the fact that content is STILL king.  With Google’s latest algorithms, there’s more emphasis on improving website content to engage with today’s search users. This is why SEO specialists, digital marketers, and website owners all adhere to EAT: Expertise, Authoritativeness, and Trustworthiness.  But, how does this fit with […]

SEO Training for Beginners: Giving Your Business the Leverage to Rank

In today’s digital marketing landscape, SEO is a fundamental strategy for any business. The higher your business ranks, the more opportunities you have of staying in front of your audience. However, SEO isn’t a strategy that one or two people can execute. It’s a responsibility that falls on the entire marketing team of your business. […]

Why You Should Care About What Customers Say

A negative tweet, a low star rating, or a bad review – these are just some of the things many businesses dread when looking at their online reputation.   It’s understandable, though.  Anything that gets published or posted is likely to become a reference for today’s customers when they’re searching for a particular service or product. […]

3 Common Myths Surrounding Lead Generation

Lead generation is a highly competitive industry. This is exactly why people often have a lot of assumptions surrounding this system. As a result, the process is plagued with information that are far from the truth. Oftentimes, these can affect the way businesses strategize and create their own approach. To save them from ruining their […]