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Mastering the Fundamentals of SEO Content Marketing

Nothing is constant in SEO – except the fact that content is STILL king. 

With Google’s latest algorithms, there’s more emphasis on improving website content to engage with today’s search users. This is why SEO specialists, digital marketers, and website owners all adhere to EAT: Expertise, Authoritativeness, and Trustworthiness. 

But, how does this fit with SEO content marketing? It starts with mastering the fundamentals and getting in-depth search engine optimization training for your team.

Let’s focus on the following:

1. Matching Keyword Intent with Content

The entire search experience starts with users. Before, website owners simply stuff their content with tons of keywords to rank their sites. That’s not the same case today. If anything, plugging too many keywords can even put your site in trouble with Google. 

The key is to match keywords with user intent. This means using keywords that are transactional in nature shouldn’t be in pages that aim to educate users. For instance, “buy cheap sneakers” are transactional keywords because are used by searchers with high purchasing intent. 

2. Focusing on Authority

One of the important features of the E-A-T strategy is having content written by credible sources. This means content can’t be written by just anybody; it should be written by someone who is an authority on that particular subject. 

This is a reason many Your Money Your Life websites were hit by the algorithm update. Many of these sites lack authoritativeness when they’re supposed to be providing advice from the experts. One way to ensure authority and credibility in your SEO content marketing is to include authorship or have subject matter experts write for you. 

3. Being the Trustworthy Source

Trust is a big factor in today’s search behavior. This translates into how you delight your customers and address the bad press. Google treats websites with lots of bad reviews as low quality, which is why you need to leverage trust factors to rank.

An important strategy is to build on positive reviews on Google My Business, Yelp, Facebook, and so on. Another way is to ensure your customers have a way of reaching your business, such as having accurate contact details and physical address. The more trust you build, the more likely Google will rank you. 

Good content is just the tip of the SEO iceberg. You’ll need to have more thorough strategies to start ranking and be visible to your target customers if you want to stay competitive today. 

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SEO Training for Beginners: Giving Your Business the Leverage to Rank

In today’s digital marketing landscape, SEO is a fundamental strategy for any business. The higher your business ranks, the more opportunities you have of staying in front of your audience.

However, SEO isn’t a strategy that one or two people can execute. It’s a responsibility that falls on the entire marketing team of your business. This goes to show how important it is to do SEO training.

With SEO training, your team can become more familiar with how search works and effective strategies for businesses. You can start with the following training courses:

SEO Analysis

SEO Analysis

One of the most important things you need to get started on SEO is a thorough analysis of the website’s performance. This allows you to determine what needs fixing and what’s working before making any implementations. Training your team to do SEO analysis provides you with basis to compare your current website’s performance with the competition. Most importantly, this helps you determine your next move.

 On-page SEO

On-page SEO

Learning how to optimize your website is part of on-page SEO. This involves optimizing all elements of your website – from body content to Meta tags. Getting SEO training for on-page optimization equips your team with the basic understanding of how website elements work together. On-page SEO often follows SEO analysis to know you’re implementing the appropriate fixes for your website.

Off-page SEO

Off-page SEO

This involves all activities that you do outside of your website, but still has an impact on the overall site performance. One example of off-page SEO is link building. This includes reaching out to online publishers that allow you to feature your content with a link back to your website. Learning how to build links not only improves your site’s authority, but also helps you build relationships with other website owners.

Through ample SEO training, your team can cover the basics to improve your website’s rankings and help your business thrive in the digital landscape.