The road to SEO success is paved with hurdles of all shapes, and sometimes these hurdles come in the form of mistakes that can actually cause you to lose track. Here is a quick guide to three of the most common mistakes that can damage a website’s SEO.
Failure to understand your target audience
In all forms digital marketing, the number one rule is to know your audience. This does not only mean knowing their exact demographics but also understanding how they behave online. This is where the “right” keywords enter the picture. Explore how your audience uses long-tail keywords and utilize advanced keyword planning tools to better align your SEO efforts with the unique search needs and preferences of your target audience.
Lack of a concrete SEO strategy
Planning is the first step to taking any endeavor. Unfortunately only a few small businesses with online presence had an SEO strategy. When you have an SEO plan or roadmap, it is easier to see your direction and check whether or not you’re hitting your targets right. An effective SEO strategy should include planning your content, monitoring your ranking, and updating your website.
Erroneous meta tags
Meta tags might seem like a very small element of your webpages, but they can actually damage the entire site’s SEO. For instance, duplicate title tags and meta descriptions make it hard for search engines to determine a certain page’s relevance. So in effect, rankings can be affected. Same is true with pages with missing meta descriptions, H1 tags, ALT attributes. Make sure to promote the uniqueness of each webpage by providing the search engines with accurate, original, and complete meta tags and attributes.
These are only some of the most common mistakes that actually affect your SEO success. Learn how to avoid these blunders by taking corporate SEO training in Hong Kong.