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5 Things Every Digital Marketing Agency Do

You have a great product but sales are not adding up? You have the resources but not the experience? You might be in need of a digital marketing agency.

Services offered by digital marketing services include a wide variety of services including, but not limited, to inbound campaigns, social media management, web design and consultancy. 

Some agencies focus on specialized solutions but there are also some who offer the whole package as well. 

Let us look into the duties that most digital marketing agencies undertake, regardless of specialization.

Knowing your Business

To have an understanding of your baseline and where they should start, they will do research on your company, your products and target market. Knowing more about you is an important stage any decent marketing agency does. 

They can’t sell what they don’t know and it’s also a way for them to generate genuine ideas from your company’s strengths and vision. 

Evaluating your Marketing Efforts

You might have an internal marketing department but some companies still hire outsourced agencies to either overhaul the marketing strategies or supplement marketing efforts during special campaigns. 

Some also form partnerships with agencies for skill development. If a company from Hong Kong focuses on SEO marketing, Corporate SEO training in HK can be done regularly to make sure employees are up to date on the latest practices.

If you do not have in-house marketing, agencies will assign a team who will handle your company and will keep in touch with you regularly. Even if there is no existing department in charge, people from the agency will still conduct interviews with the most knowledgeable person from the hiring company.

It is the agency’s job to properly assess the previous marketing efforts, what’s working, what’s not, identify the problems and come up with solutions. 

Improving Brand Awareness

Various strategies like SEO and content marketing can easily boost your brand into being more recognizable. If you want to know more about this strategy, Vishwasthakkar.com offers SEO training specifically tailored for your business.  

Improving visibility is one thing, but they also work to improve your reputation and your user’s loyalty. The best brand awareness strategy can put you on a user’s top of the head brand when the need arises or even when just related topics come up.  That is power. 

Delighting your Audience

Marketing agencies establish a status of expertise by making sure they can deliver. Widening your reach means increasing your customer base. It does not necessarily mean targeting more people, but more of targeting the right people more effectively. 

A competent agency does not only focus on numbers, but on quality of exchange between your online persona and online users. Whether your company focuses on social media, website, emails, or cold calling, your agency will implement strategies for those to work effectively. 

Generating Leads

Like the previous duties of an agency, lead generation can also be achieved through different combinations of marketing strategies. From being a website’s visitor to being a customer, agencies build the bridges that can close the gap in between. 

Being one of the most important metrics used by marketers to measure success, lead generation is usually included as a goal of every marketing plan. 

A marketing agency can do a lot of things for you, but most importantly, they give you the chance to focus more on your passion rather than the selling side of it.

You can comfortably direct your effort on your line of expertise when you’re confident that the marketing side is handled by an expert as well.

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Pros and Cons of Running a Digital Marketing Agency

With the surge of the digital era and having every product and service being marketed online, the need for digital marketing professionals has been growing steadily. A lot of marketing agency start-ups have emerged, taking advantage of such opportunities. Well, who wouldn’t want running their own company and being your own boss, right? 

Contrary to popular belief though, being the big man also has its setbacks. Like every other business for profit, diving into the market on your own has its own pros and cons. 

PROS

Potential Income. Possible margin of income for businesses, especially those involving services are already high since they factor in labor and expertise. Adding the possibility of catering to multiple clients at once, these can easily push the potential monetary gains at a higher ceiling.

Personal Satisfaction and Growth. What most people underestimate is the feeling of fulfillment from a successful project and the confidence one gains for overcoming every challenge in between. The feeling of achievement and self-improvement is a win in itself. 

Flexibility. The ability to choose the amount of time you invest in your company and the place on which business takes place are very strong points to make you consider going independent. You can have freedom of lifestyle or make the work hours most suitable for you. Setting the workplace as remote also gives you the privilege to work from home, an arrangement that a lot of us find convenient and practical.

CONS

You are on your own. Since you have now become the boss, you are now to figure out every aspect of the business by yourself. I’m not saying that you are a one man team because obviously you will hire people under you but to some extent you need to learn and understand the whole business process. 

Handling People. One of the business resources that is most difficult to handle would be manpower. From filtering applicants, to ensuring they do their tasks and meeting deadlines and output targets, these are all achieved only by properly managing your team and that is a whole separate set of skills from just being good in marketing.

Demanding physically and mentally. While we mentioned flexibility in time invested, time committed can also be an issue. Since you assume the most responsibility, there will be times when you would need to devote more time than what your paid employees do. As time passes whether you become a success or not, stress build-up may cause health concerns.

Something that we can consider both a pro and a con is that your agency’s success relies heavily on YOU. Risks involved can yield the worst outcome or the best rewards. 

After weighing the positives and negatives, it might still be intimidating to start an agency on your own. Luckily, there are companies like vishwasthakkar.com that conduct training sessions to guide you. Headed by Vishwas Thakkar, a digital marketing strategist in Hong Kong, they boast years of experience in the field. You can learn the trends first and study how marketing agencies currently work so you can arrive at a better conclusion.

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Improve Your Content Calendar for Twitter Mastery

Twitter was established in March 2006. According to Statistica, as of 2Q 2021, Twitter had 206 million monetizable daily active users worldwide. Getting the attention of just a fraction of that number can easily set your business for success.

However, the nature of Twitter makes it hard to use for content marketers due to its short content half-life. Your content gets half of its interactions within 30 minutes. If it does not get that initial engagement, it is highly unlikely that it will get it some other time in the future, as millions of new tweets would have flushed it out of the timeline or searches by then.

It takes careful planning to make your Twitter content calendar effective at drawing engagement and helping with your overall goals. Let’s take a look at some things that can help you:

Mentioning other users

If you’ve ever seen celebrities tagging each other to start a discussion, you’d know that this simple mention easily increases your content’s reach. You want more eyeballs on your content to spotlight your brand. However, when mentioning other users, make sure you are not doing so in an inflammatory way, lest those eyeballs look at your brand negatively!

Leverage trending topics

Anyone who’s ever checked trending topics will see those posts that include all hashtags in an attempt to direct more attention to their content, which is often spammy. Thankfully, because of that shorter half-life, they easily disappear in the tags. Spam aside, you can leverage trending topics to reach audiences who may not be aware of your brand but are interested to know more about a particular topic. Make sure the content you are tagging is relevant to the audience so that you will not be muted or blocked.

Unleash the humour

Aside from content aimed at converting leads, you can also inject some humorous tweets into your calendar to build that following, which you can then convert at a later date. Search engine optimization training 101 would tell you to write content for humans, and if there’s one thing to remember about humans, it’s that they don’t like marketers. Most social media users do not like when brands fill up their feed with content that blatantly aims to sell to them, but they do enjoy humorous content and may even be inclined to share them with their followers.

These retweets and quote-retweets may even get you to the Topics section, where you can reach even more users. Keep your branded content to less than 20% of your posts, so that followers will not be inclined to unfollow.

Use graphics and captions that draw attention

Twitter is especially useful for users who are on the go and want to see what’s happening at a glance. They do not go to Twitter to click to read through all the blog posts linked. They will click on those links if the first touchpoint–the graphics and the caption–makes the story seem interesting enough to disrupt their scrolling.

Twitter was famously known for the Twitter crop, which may result in important elements of your post being lost unless users click to see the whole image. To avoid this, design your content keeping the dimensions of the platform in mind, and add a strong caption to go with it.

Twitter can be a powerful part of your content marketing strategy if used properly. For micro-moments and smaller pieces of content, use this platform to drive more engagement to your site.

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5 SEO Tips for Brand Building

Building a brand takes several things into consideration. In this increasingly digital landscape, you want to be visible online, but more importantly, you want to be visible to the right target market. You also need to learn to pivot if the original business plan does not work.

With plenty of key metrics you want to track and metrics others suggest you track, it can be overwhelming to get started. Focus on these five tips first.

Establish your brand voice

Every type of content you publish moving forward will need a consistent brand voice tying them together. Having a clear brand voice will make it easy to onboard new members of the team. It will also help you relate to your target audience. In fact, your brand voice should be aligned with the target audience you want to target, so they should be determined together.

Play around with free social media channels

Creating accounts on Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tiktok and many other social media platforms is free. Take the time to establish all these in the early part of brand building, because you also need to protect your brand from individuals who might try to use your name in the future.

Once you have those channels set up, turn them into active lead generation channels. After some time, you will notice that certain channels may be performing better than others, and this will give you an idea of where you should focus your attention and marketing budget moving forward.

Have a clear SEO marketing strategy

Brand building relies heavily on your SEO marketing strategy, especially in a climate that is highly competitive. You may have an established brand voice and a fully-functioning website, but with no SEO marketing strategy in place, all of these will go to waste. You need content to help you improve your SEO, and you need to know what that content should focus on.

Work on your timing and delivery

Successful comedians agree that timing and delivery make or break a good job. And this is happening in real-time, in front of a live audience. There is no room for mistakes. Be as meticulous as a successful comedian when it comes to the timing and delivery of your content.

Know when your audience is most engaged, and know what channels work effectively for them. Some may be more responsive and engaged on Instagram over the weekends, while others might be preferring Facebook during weekday break times. This knowledge is something you acquire after assessing your target audience’s behaviour, but you may also refer to industry standards to establish a baseline.

Never underestimate the power of email marketing

As mentioned earlier, creating your social media accounts often come free. The challenge is reaching your audience or subscribers because this is often where platforms like Facebook take their profit. Even if you have a million followers, your content will not necessarily be seen by all of them unless you pay for boosting.

Email marketing, on the other hand, can be seen by each and every recipient of the email. Your goal for email marketing is to make them open the email and engage with its contents. Building and growing a subscriber database can give you good returns, so make sure you are offering great content they will want to receive more of.

Brand building means doing everything in your power to put your brand out there, in the best light possible. Incorporate SEO in your marketing strategies, be consistent, and be patient.

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4 Reminders When Writing SEO Content

There are billions of pieces of content available online. And consumption of these pieces of content has been at an all-time high during the pandemic. It is anticipated that this interest will only continue to grow. This means if you are not prioritizing SEO yet, it’s time for you to start. Continuing to ignore the importance of SEO may have drastic consequences for your brand.

If you’re ready to start writing or improving your content for SEO, here are some reminders to get you started:

Write for Humans

Write for Humans

Lead generation is the ultimate focus of companies, and to get there, you first need to be visible and hold an enviable position in the market. This does not mean you need thousands of marketing funds. This means you need to package your content to be the best source of information for your human clients. Yes, SEO is all about search engine optimization, but remember that search engine results pages aim to be helpful for the very same humans you are hoping to target. If your content is not helpful, you will be pushed lower down the ranks.

Focus on the Buyer Intent

Focus on the Buyer Intent

Related to the first point, the intent of the prospect plays a role in the kind of content you write. Lead generation in digital marketing means Hong Kong companies need to understand where in the marketing funnel the prospect currently sits. Then, you want to slowly guide them to the next funnel until they convert and go through with the sale.

Those who are in the awareness stage may be requiring information about a particular topic or product, and your role is to serve the information they need. Those who are in the consideration stage might want to know more about the help you can provide through your services and products in addressing their problem. Those who are ready to convert need to be guided to the process with ease.

Make it Easy to Convert

Once a prospect is ready to convert, it should be as easy as clicking a button. There should be a clear call-to-action on your page–one that answers “what’s next.” If they finally want to schedule a meeting with you or add an item to cart, they should be able to do so without needing to navigate three more pages to get it done.

Listen to Feedback

No one trying to find your content, contacting you for more information, buying a product, or acquiring a service has a more genuine experience than your actual clients. This is why their feedback is important. If they are happy with one thing you are doing, then you can continue doing that. But if there’s anything that’s causing friction, your product development team should be aware of it and find a way to improve it in the future.

Consider the data you gather in the backend as well. If you are noticing high bounce rates or no clicks on your CTA, perhaps there is something hindering prospects from proceeding with the next step.

SEO writing is not just about writing content that will rank in the search engine results pages. It is also a way for you to understand your market and make lead generation and conversion easier.

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Essentials for Startups: SEO, Lead Training and Brand Building for Success

Startups typically have a small team, to begin with. This smaller company size can be the boon or bane of your business existence. With a small team usually comes a small office, which means it’s easier to communicate with each other. There are also fewer levels of decision-makers to go through when you want to implement something.

On the other hand, a smaller team understandably means smaller manpower and less time to achieve a certain KPI. The long and short of it: Your small team should focus its efforts on the tasks that will have the most impact on your brand. It also means being aligned when it comes to the company’s priorities.

Given the limitation of having a smaller team, training is essential to increase your chances of success. Here are the essentials startups should get training for:

SEO Writing

There are huge differences between SEO writing and copywriting. Both of them are necessary for the growth of your company, but if you can only afford to have one full-time writer, have one who knows how to write for SEO. This person can help your team improve your organic ranking on search engine results pages, which increases the visibility of your brand in return. It also casts a wider net of potential needs generated.

One of the fundamental differences between an SEO writer and a copywriter is the reason for their writing: A copywriter creates a need, while an SEO writer addresses a need. Focus your efforts on those whose needs have already been established, and provide the solution from your brand. If they know how you can help, they will be more willing to convert.

Lead Generation

With an established mission and vision, it’s time for your startup company to start generating leads. This does not happen overnight, and it definitely does not happen without you putting in some effort. Not to worry–you’ve already done the training for SEO writing (if you followed the previous tip) so now your next goal is to generate and convert those leads. Here, lead generation training can provide you with the best practices for doing so. A good trainer can also help you identify qualified leads so that you are focusing your effort on the leads that actually have a higher potential to convert.

Brand Building

SEO experts agree that the authority and authenticity of your brand matter as much as your organic ranking. When you have a good reputation, more clients will want to approach you. Conversely, if you have a bad reputation, you will find that even bidding for competitive keywords will generate fewer leads. Nurturing your brand takes some work, but some of it may even be free. Simple commitments to customer service, such as being responsive to queries, and providing factual information, can already help build your brand.

Turn your past clients into advocates for even better results. Case studies and testimonials help build your brand for long-term success.

Success may seem elusive, but when you focus on the tasks that have a big impact on your company, that success will come sooner. Set your long-term strategies in place so that you can reap the rewards eventually.

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Best Digital Marketing Strategies for Lead Generation

Figuring out the right set of methods to attract more leads to your business can be challenging, especially since this would depend on every business’ branding, goals, and needs. Experts of lead generation in digital marketing in Hong Kong believe that any tactics that bring in potential customers should be at the forefront of any business. So, how will a business know which strategies are the most effective ones in generating leads?

Here are some digital marketing strategies and channels that businesses may use to increase their lead volumes:

Utilize SEO (Organic Lead Generation)

SEO is an effective strategy in helping businesses reach their target audience that may eventually turn into leads. Search engines are the start of any online experience.

At least 60% of customers do online research on different products and services first. This affects their impression of a brand and their purchasing decision.

How do you use SEO to capture more leads? Do keyword research to find out which phrases your audience are specifically searching for and target keywords that can help you rank higher on search engines. This way, you can be more visible to your target audience.

Make Use of Content Marketing

This is your sign to produce more content if you haven’t already. Content marketing does not only help in generating leads, but also in establishing credibility and brand trust.

You may generate leads through creating content that showcases your industry expertise and knowledge about your product or service. You may mix up your content through blogs, infographics, videos, and other online resource guides that may be downloaded by the users.

Be Active on Social Media

Having a strong social media presence allows your target audience to engage more with your business. It is also easier to connect with your followers through social media and establish your presence on their feeds. This also allows your audience more freedom to not only engage with you but share your brand with other users. This means a wider network and more opportunities to convert them into leads. 

While establishing a strong digital presence can widen your audience reach and increase brand awareness, it’s equally important to know how to maximize these digital marketing efforts to convert site visitors. Incorporate these strategies into your campaigns and keep the leads flowing!

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Effective Lead Generation Strategies for Startups

Leads are mostly what keeps businesses afloat. Without effective tactics and strategies that are crucial in capturing new customers, then there’s a huge chance that the business’ growth will be hindered. This is why many businesses see the importance of integrating effective different lead generation strategies, just like digital lead generation strategies in Hong Kong. However, with many lead generation strategies out there, it may get a little overwhelming to know which ones you should be focusing on and would your business benefit the most.

To reel in leads and eventually convert them, businesses should always put the client’s needs a top priority in any of their strategies. Here are simply yet effective ways that may help businesses and professionals increase their leads:

Make Use of Email Marketing

At least 79% of marketers acknowledge email marketing as one of the most effective channels in funneling leads and increasing lead generation efforts. Businesses may start by creating a list of potential prospects and targeting them specifically with personalized emails. This gives you an opportunity to research on your prospects within your niche and figure out if your product or service suits them. Sending emails – whether individually or in bulk – remains as a great channel to attract potential leads.

Make Irresistible Opt-In Opportunities

Get users to make a choice by providing opt-ins that may be in the form of webinars, reports, or other guides on your blog posts. New product offers and deals can also be appealing to your prospects. You may put these options in the sidebars, as pop-ups, or on any part of the site that will make it hard for users to ignore them.

Post More Blogs Frequently

Creating blogs is a great way to increase people’s trust in your brand. With a more solid reputation and credibility, you have more opportunities to get more leads. Research shows that businesses are likely to increase their lead volume if they post blogs at least six to eight times. Make sure that each blog posts on other pages contain hyperlinks to your website to make it more effective.

Remember these tips to capture more leads for your business. If you need more expert guidance, we’re just a call away!

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Leveraging Lead Generation in Digital Marketing

Digital marketing is among the most effective techniques to establish an online presence for the company. Nowadays, people have become more reliant on online platforms to gather news, entertainment, information, buy products, and get services. if you want to expand your business and enter the digital market, generating leads is among the most effective ways.

Now that companies are trying to establish an online presence, the digital market can become oversaturated, and competition can be tighter. However, there are ways on how you can beat your competitors and emerge at the top, one of which is digital marketing.

How digital marketing and lead generation goes hand in hand

Having efficient digital marketing can help your company not only establish its online presence but also target a broader market. Customers are now easier to reach via different online platforms such as social media accounts and a website. But to reach your target market, you need to boost your social media engagements and website’s search engine optimization (SEO) rankings so that it will be easier for people to find you.

Digital marketing is more than just promotions and social media management; it is also about generating leads and keeping your existing clients enticed to keep buying your products or availing your services.

Getting experts to help with your strategies

Lead generation in digital marketing in Hong Kong can be difficult due to tight market competition. However, with the right digital marketing techniques and a competent digital marketing strategist, you can improve your website and social media platforms’ SEO rankings and establish a strong online presence.

If you are unfamiliar with digital marketing, you can consult SEO agencies or hire professional digital marketing strategists to assist your company. SEO services include SEO analysis, keyword search, website, and webpage monitoring, and content optimization. With digital marketing, you can be one of the leading brands in your industry and achieve global success.

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What You Need to Know About Lead Generation

When entering the digital market, having strong and creative SEO content is not enough. You also need to generate as many leads as possible to boost your website’s clickthrough rate (CTRs) and acquire more authority backlinks. One of the key indicators that you are doing effective digital marketing campaigns is lead generation. The more leads you can generate, the more presence you will have on different platforms.

What is Lead Generation and How Does it Work?

Lead generation refers to the process in which audiences take interest in your products or services and become potential clients. However, lead generation does not stop at attracting potential clients. Lead generation also means keeping the potential clients interested until they are ready to buy products and services.

Lead generation is used to encourage loyalty among customers and establish lasting relationships. Lead generation has become more significant as customers become more reliant on digital content and digital marketing has become more prevalent.

Common Digital Lead Generation Strategies

If you are conducting business in Hong Kong, the competition might be tight, making it necessary for your company to develop strong digital lead generation strategies in Hong Kong. Here are some strategies you should consider:

  • Create simple and readable landing pages – Landing pages are the first pages customers see when visiting your website. To keep them engaged, a landing page must be easy to read and navigate.
  • Use Gmail ads to target competitors’ clients – If you have the same target market as your competitors, you can try to use Gmail ads to generate more leads. Gmail ads are a form of direct marketing that can easily catch the attention of your target clients.
  • Create irresistible offers – Offers such as discounts and vouchers are among the easiest and most popular techniques to boost lead generation.

Ready to get more leads? Start your training and learn from the experts on how to develop the right lead generation strategy.