The industry of search engine optimization (SEO) has only been around for less than 20 years, but it already gave birth to numerous employment opportunities to many people. It has created jobs for people in the fields of marketing and information and technology. There are approximately more than a billion of websites today and each of them competes for the attention of modern consumers who are becoming more digital savvy by the minute.
These are the reasons SEO remains a promising industry to work in and why it pays to develop skills through search engine optimization training in Hong Kong. Here is a quick guide to some of the most in demand jobs for people in the SEO industry.
Business Marketing Consultant
SEO professionals can work as marketing consultants for companies. This job is focused on planning and executing marketing campaigns, usually with emphasis on digital marketing. Consultants can also work as public relations managers.
SEO professionals can work as digital marketers using their background in various aspects of SEO. This job can include responsibilities such as creating content strategy and utilizing social media to promote and advertise the brand they work for.
Marketing analysts are also in-demand professionals, especially when they have experience in SEO. They are in-charge with monitoring a company’s performance in the market and forecasting future trends that could influence the business.
Content marketers must have extensive background in SEO so they can create optimized web content campaigns. Depending on the skills of the marketer, they can focus on web content copywriting, graphic design, video production, or blogging.
These are only some of the most in-demand careers SEO professionals can venture into. With more and more businesses becoming aware of the need to establish online presence, SEO specialists remain valuable professionals.