Email marketing is alive and very much working. Even with the growing popularity of social media and other online channels, email remains an effective way to market your brand and connect with your customers.
Here are some tips on how to boost your email marketing efforts.
Personalize your emails
Use customer data to personalize your messages. When offering an item from your line of products, for instance, look at the subscriber’s purchase history so you can offer the right item. Personalized emails bring six times higher transaction rates than non-personalized emails.
Make emails mobile-friendly
Majority of emails are accessed via mobile devices so optimize your emails for smaller screens as well. Otherwise, you might lose subscribers along the way. To do this, use a responsive email design, shorten subject lines and pre-headers, and make CTAs as prominent as possible.
Design your emails
Create positive impressions by giving your emails a proper design. Use a straightforward and simple layout and keep the most important details at the top. Code your own HTML template so that it matches your branding.
Create a schedule
Know the best time to send emails to ensure that your subscribers read them. Research suggests 8:00 pm to midnight is the best time to do so. Saturdays and Sundays are also prime days to send promotional emails. There is lower volume of email sent on the weekends, making emails stand out easily. Remember, however, that the ideal mailing time depends largely on your customers’ behaviors among many other factors.
According to experts in digital marketing strategy for lead generation, this approach can give businesses a significant advantage. Keep the above-mentioned tips in mind to succeed in this undertaking.