To start things right, the answer to this question is yes and there are plenty of ways to do so. This post is a short guide about the most important aspects of SEO and how you can learn Search Engine Optimization on your own.
SEO is not exactly a new topic and you may have heard one or two things about it. Having a more in-depth understanding of it may sound a bit intimidating, but the truth is the learning process is neither always daunting nor costly. In fact, you can learn at the very comforts of your home without spending anything. Of course, you will always have the option of taking basic SEO training from a Hong Kong agency for a fee but doing your own research and readings online rarely hurts nevertheless.
The best way to start is to understand the main objective of SEO. Businesses may have different marketing goals but they are similar in the sense that they do marketing to increase their revenue. Now the question is how does SEO do the trick? SEO seeks to place you high on search engine results pages (SERPs). The higher your rank, the better chances you have at attracting traffic to your website, boosting chances of conversion. For a more in-depth knowledge on SEO, you can check out reputable online resources such as Moz, Search Engine Land, Search Engine Watch, and Search Engine Journal.
Keyword research is another basic task you need to know. Keywords are a group of words that you want to rank for. It could be a combination of your product or service and your business location. Choosing the right keywords can be tricky for a beginner as you need to do your research and consider whether long-tail or short-tail keywords are better to use.
After learning how SEO works and the role of keywords, it’s best to read up on the difference between on-page and off-page SEO. On-page SEO involves a number of tasks such as tag formatting, keyword use, site navigation, URLs, so on. As you can see, the process happens on the site itself. When it comes to off-page SEO, it happens outside your site. It involves links to your site, brand mentions, and other factors like social media marketing.
These are some of the most basic things you need to understand about SEO if you wish to start mastering the craft. Teaching yourself SEO is a good way to save time and costs, but again if mastery of the trade is what you are after, you need the guidance of the experts. You always have the option of taking basic courses for a surefire way to become an SEO expert.