Why Choose This Programme......

Digital marketing technologies and strategies are constantly evolving and marketers need to adapt..

Our intensive 3-day hands-on Digital Marketing Acceleration Bootcamp provides teams with a holistic overview of available digital channels and the interdependencies between them.

We will also explore technologies that enable learners to gather cross-channel insights about customers, automate processes and accelerate business growth.

Based on this foundation, participants will be able to collaborate effectively with other departments to develop an integrated, omnichannel growth strategy, measure results and make data informed decisions..

TRAINING TOPICS:

  • Digital Strategy Fundamentals
  • Setting Strategy Objectives and KPIs
  • Evaluate, Set Up and Integrate Your Marketing Tool Stack

  • Customer Persona Development
  • Digital Marketing Channel and Touchpoint Mapping

  • Search Engine Optimisation (SEO)
  • Content Marketing
  • Social Media Marketing
  • Influencer Marketing
  • Paid Advertising
  • Email Marketing

  • Planning and Preparing Life Cycle Marketing Strategies
  • Mapping Content and Channels to a Customer’s Life Cycle
  • Plan, Execute and Measure Customer Life Cycle Campaigns

  • Marketing Automation Fundamentals 
  • Marketing Automation Best Practices 
  • Marketing Automation System Components & Features 
  • Overview of Common Marketing Automation Tools 

  • Measurement Frameworks 
  • Digital Measurement Design 
  • Campaign Analysis and Attribution  
  • Evaluate Performance Across Channels and Devices

  • Foundations of Conversion Rate Optimisation 
  • Consumer Psychology 
  • Website and Landing Page Optimisation 

  • Winback Tactics  
  • Engagement Tactics  
  • Retention and Referral Metrics and KPIs 

Who Should Join.

And gain extensive value

01. TRADITIONAL MARKETEERS.

Within SMEs and MNCs wanting to unlock additional potential by leveraging digital channels and bringing traditionally siloed marketing activities together.

02. IN-HOUSE DEPARTMENTS

Looking to outsource their marketing activities to agencies, in order to better understand their processes, evaluate performance and set targets.

03. SPECIALIST CHANNEL MARKETEERS

Within SMEs and MNCs looking for a better understanding of how their own roles fit into the overall marketing mix.

Learning Outcomes,

Becoming a Digital Leader.

Upon completion of the program, participants will be able to:.

  • Create a digital marketing plan, set KPIs and measure performance..
  • Evaluate available digital channels based on specific business needs.
  • Understand interdependencies between digital channels and how to leverage them.
  • Appreciate the need to closely collaborate and exchange data and insights with stake holders from other departments to unleash the full potential of digital marketing efforts.
  • Appreciate the need to closely collaborate and exchange data and insights with stake holders from other departments to unleash the full potential of digital marketing efforts.

Bootcamp Structure

Pre-Bootcamp.

All participants will receive an online skill-assessment and online self-evaluation survey to benchmark their current skill level and confidence.

Bootcamp.

The bootcamp lasts 3 days and includes a mix of group and individual exercises to apply learnings to real-life business needs.

Post-Bootcamp.

Participants complete another skill-assessment and online self-evaluation survey to measure training effectiveness. ​

Bootcamp at a Glance

COURSE DURATION

3 Days

9am – 5pm

PREREQUISITES

Available for Beginner & Intermediate Level ​

Understanding of digital marketing fundamentals re

GET IN TOUCH WITH US TODAY!

GET IN TOUCH WITH US TODAY!