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Mastering the Fundamentals of SEO Content Marketing

Nothing is constant in SEO – except the fact that content is STILL king. 

With Google’s latest algorithms, there’s more emphasis on improving website content to engage with today’s search users. This is why SEO specialists, digital marketers, and website owners all adhere to EAT: Expertise, Authoritativeness, and Trustworthiness. 

But, how does this fit with SEO content marketing? It starts with mastering the fundamentals and getting in-depth search engine optimization training for your team.

Let’s focus on the following:

1. Matching Keyword Intent with Content

The entire search experience starts with users. Before, website owners simply stuff their content with tons of keywords to rank their sites. That’s not the same case today. If anything, plugging too many keywords can even put your site in trouble with Google. 

The key is to match keywords with user intent. This means using keywords that are transactional in nature shouldn’t be in pages that aim to educate users. For instance, “buy cheap sneakers” are transactional keywords because are used by searchers with high purchasing intent. 

2. Focusing on Authority

One of the important features of the E-A-T strategy is having content written by credible sources. This means content can’t be written by just anybody; it should be written by someone who is an authority on that particular subject. 

This is a reason many Your Money Your Life websites were hit by the algorithm update. Many of these sites lack authoritativeness when they’re supposed to be providing advice from the experts. One way to ensure authority and credibility in your SEO content marketing is to include authorship or have subject matter experts write for you. 

3. Being the Trustworthy Source

Trust is a big factor in today’s search behavior. This translates into how you delight your customers and address the bad press. Google treats websites with lots of bad reviews as low quality, which is why you need to leverage trust factors to rank.

An important strategy is to build on positive reviews on Google My Business, Yelp, Facebook, and so on. Another way is to ensure your customers have a way of reaching your business, such as having accurate contact details and physical address. The more trust you build, the more likely Google will rank you. 

Good content is just the tip of the SEO iceberg. You’ll need to have more thorough strategies to start ranking and be visible to your target customers if you want to stay competitive today. 

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SEO Training for Beginners: Giving Your Business the Leverage to Rank

In today’s digital marketing landscape, SEO is a fundamental strategy for any business. The higher your business ranks, the more opportunities you have of staying in front of your audience.

However, SEO isn’t a strategy that one or two people can execute. It’s a responsibility that falls on the entire marketing team of your business. This goes to show how important it is to do basic SEO training.

With SEO training, your team can become more familiar with how search works and effective strategies for businesses. You can start with the following training courses:

SEO Analysis

SEO Analysis

One of the most important things you need to get started on SEO is a thorough analysis of the website’s performance. This allows you to determine what needs fixing and what’s working before making any implementations. Training your team to do SEO analysis provides you with basis to compare your current website’s performance with the competition. Most importantly, this helps you determine your next move.

 On-page SEO

On-page SEO

Learning how to optimize your website is part of on-page SEO. This involves optimizing all elements of your website – from body content to Meta tags. Getting SEO training for on-page optimization equips your team with the basic understanding of how website elements work together. On-page SEO often follows SEO analysis to know you’re implementing the appropriate fixes for your website.

Off-page SEO

Off-page SEO

This involves all activities that you do outside of your website, but still has an impact on the overall site performance. One example of off-page SEO is link building. This includes reaching out to online publishers that allow you to feature your content with a link back to your website. Learning how to build links not only improves your site’s authority, but also helps you build relationships with other website owners.

Through ample SEO training, your team can cover the basics to improve your website’s rankings and help your business thrive in the digital landscape.

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Strategies for Optimizing for Voice Search

Voice search is among the fastest-growing forms of search. According to Search Engine Journal, 55% of users do voice search to ask questions on their smartphones. Due to its growing popularity, search engine giant Google is aiming to make voice search the ultimate mobile everyday assistant.

With that being said, there is a great need for you to include voice search optimization on your SEO strategy. If you don’t know how and where to get started, here are some tips for you.

Use conversational keywords

As short tail keywords slowly lose relevance, longer and more natural phrases are now widely used as keywords. Conversational long-term keywords, in particular, must be given focus for they usually match voice searches. With is in mind, work out which types of questions you have to complete to answer.

Provide context with schema markup

If you are not aware of schema markup, then it is high time to be. Use this HTML add-on to mark up your content and let Google know what your website is all about. Doing so would help you get better ranking in typical searches and more relevant in particular voice searches. Search engines use schemas to understand language and these help add more info to your site, so you’re ready to answer questions.

Build FAQ pages

Users who do voice search to ask a question usually begin with “who,” “what,” “where,” “when,” “why,” and “how.” This means they are after answers to an immediate need. To respond to these queries, create an FAQ (frequently asked questions) page and use the same words to begin each question. Finally, answer these FAQs to boost your voice search appeal.

Optimizing for voice search can be a difficult endeavor, but the good news is there are little things you can do to slowly get there. In addition, there are digital marketing agencies out there who can give you a hand on this matter.

Learn more about voice search optimization and local SEO by taking local SEO training in Hong Kong

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Writing Effective Website Copy

First things first, good website copy must engage and compel your visitors, rather than influence them to leave and look for another website that is more worth their while. But how do you really write effective website copy? Here are some tips and tricks to help you succeed on this crucial task.

Benefits > Features

Do not always go boasting how great your product or service is. Instead, write about what’s in it for the customers. Emphasize the benefits they can get from your product rather than the features they have. For instance, instead of discussing the technical specs of a camera product, talk about how clear and perfect the pictures you can take with it are. Remember, customers don’t really care about your company, image, or awards, they care about how you can provide solutions to their problem.

“Voice of the customer”

The voice of your website copy has a direct effect on your brand image. This is why it pays to use the right tone and style. But if you want to be compelling with your copy, think about using the so-called “voice of the customer.” It is a technique that prioritizes the customers’ wants and needs. It is a manner of describing customers’ experiences with and expectations for your offers using their own language. Think of the way customers write their reviews.

Intent, intent, intent

Lastly, put intent at the core of your web copywriting. Think about what the customer intends to do when they visit your site. In some cases, the intent is clear, such as buying a product. Other times, it can be hard to define a visitor’s intent. But to write with user intent in mind, you must stand from the perspective of that person. To do this, make sure every sentence provides the customer with relevant pieces of information or advances their understanding of what your brand does.

Learn more about SEO and effective web copywriting by taking search engine optimization training in Hong Kong.

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Four Ways to Boost Company Blog Performance

Business blogging can be quite complicated. You have to make all things right for it to work for the company’s interests. There are a number of factors to look into if you want your company blog to contribute to your business success. These include SEO, content promotion, and blog design.

The good news is there simple ways to improve the performance of your blog. Here are some tips and tricks from the experts.

Include client testimonials

Your blog must not always revolve around your brand; it must also include your customers. Feature client testimonials once in a while. This form of content serves as social proof; it shows who you are as a brand, how you perform or deliver, and how you commit to provide quality product or service to your customers.

Work with influencers

Create a roundup post with social media influencers, bloggers, or popular internet celebrities. This is a smart way to build relationship with these people, but more importantly, it helps you to extend the reach of your blog. Naturally, these people would share your blog post to their followers. Improved exposure means better traffic!

Be audience-centric

Again, your blog should not always be about you, but your audience. Always consider them when writing a blog post. Learn about who your audience really is. Are they professionals who are as skilled as you? Are they beginners who need guidance? Also look into their biggest concerns and how you can help solve them.

Know what’s already written

This might sound like a basic task, but not all people are very keen on checking their existing blog content. Audit your existing posts so that you get a clearer view of what’s already covered. This should help you explore other ideas and concepts that haven’t been discussed and issues that haven’t been addressed. If you find something lacking, go fill the gaps with one quality post. And while you’re at it, plan ahead and create a blog content calendar. Learn more about SEO and blogging by taking SEO training in Hong Kong.

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Four Digital Marketing Predictions for 2022

What is the future of digital marketing? Are we seeing new trends in 2022 or will it be pretty much the same as the current trends? Here are some of the predictions digital marketers must brace themselves for.

Shift to Content Selling

Companies are starting to revolutionize their content marketing, which is giving rise to content selling. This concept pertains to the creation of content to support sales processes. Marketers are taking strategic approach to create highly effective content and match their content strategy with the customer journey to win in content selling. 

Voice Search

Not entirely new, voice search is seen to remain relevant in the coming years. In the US, for instance, voice commerce sales are projected to amount to $40 billion in 2022. This should be enough reason for marketers and businesses to take content optimization for voice search very seriously. 

Website Personalization

Experts are also seeing personalized websites as the “it” trend in the coming years. Amazon, for instance, has been practicing it. Website personalization allows sites to read visitors behavior to be able to customize their pages according to what the visitor is interested in.

Gen Z Domination

Gen-Zers now represent a huge chunk of consumers. To please this generation of consumers, brands must look into different strategies. One is by working with social media influencers and brand ambassadors to influence consumer behavior. Another is by focusing on video content. More and more people today are watching product review videos and tutorials to learn more about product they plan on buying. This means videos are becoming even more effective as a marketing tool.

These are only some of the predictions on how digital marketing will be in 2022 and the years after. Marketers and just about any businesses with online presence must look into and prepare for these trends so they remain competitive.

Learn about SEO and other digital marketing strategies by taking corporate SEO training in Hong Kong.

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The Surefire Shortcut to the SEO Industry

Just to be clear, there is no shortcut to having a high-paying job in the SEO industry. You have to work your way in by building a solid skill set and establishing great digital marketing credentials. And as you progress with your practice, greater opportunities would open for you in the SEO world. One thing is for sure though: insiders’ tip from SEO professionals can take you closer to the job that you wish to have.

Here are some tips and reminders that can help you succeed in the SEO industry.

Build credentials

At some point, you have to have first-hand experience, for that is the only way in. And what better way to do it than by being employed with an SEO agency? Take this as an opportunity to learn everything about the technicalities of SEO methodologies as well as the type of corporate culture SEO folks share. Be involved in campaigns and explore other roles in the agency to further diversify your skill set.

Develop your SEO skills

Strive to develop a solid skill set. The concepts that you may have learned from your local SEO training in Hong Kong may not be enough. You have to put all those theories into actual practice. Build a skill set that would give your portfolio as significant upgrade. It could be keyword research, content development, and analytics. Focus on one area first then try the others later on.

Stay updated and know the trends

Continuous learning is a must if you want to succeed in this profession. Read SEO related news and updates and be an active member of the online community of SEO professionals. Follow relevant blogs and social media posts by key personalities in the industry, as well. Stay abreast with the digital marketing trends and updates from the search engines.

Do these things passionately and one day, you’ll find yourself as an agency leader or an established authority in the SEO community. It is just a matter of hard work, passion, and an endless quest for learning in the fast-paced digital world.

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How to Pick the Ideal SEO Training Course

So you are looking to give your SEO skills a major boost? Good for you. SEO is not just a trend but more of a necessity; therefore advanced SEO skills can make huge difference on your digital marketing career or your online business. The good news is there are many courses of digital strategy training in Hong Kong that focus on search engine optimization. It is worth noting though that not all training courses are created equal. This brings us to the question: how do you choose an SEO training course to take? Here are some tips and reminders for you.

Look for qualified training provider

Start by looking online for SEO courses. Check out training providers that focus on digital marketing and with strong focus on SEO. In addition, find an institution that is recommended by experts to ensure quality of instruction. A solid line of training options is a good sign that the institution caters to all types of learner. It also allows you to have good focus on certain SEO aspects you wish to learn more about.

Know the training’s scope and content

Once you have found a number of courses, start checking out their scope and content individually. You can do this by reading the course syllabus, which are usually available on the website of the training provider. Otherwise, you can send them a letter of inquiry via email or contact them to personally ask about the scope of their course. This step is important because it allows you to find a training course that best suits your needs and goals.

Consider the mode of instruction

Put into consideration how you want be trained. Obviously, you must factor in your preference in terms of your learning pace and style. With this in mind, learn about the training institution’s mode of instruction as well.  If you are the type of learner who likes it slow and assisted, find a course with step-by-step instruction. If you want it fast and challenging, choose a training courses with various practical tests where you can apply what you are learning.

At this point, you must already have an idea of what type of SEO course would work best for you. Keep the above-mentioned tips in mind to find the ideal SEO training course to take.

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Starting from Scratch: A Step-by-step Guide to Learning SEO

Search engine optimization is an in-demand service nowadays. As more and more businesses use digital platforms to do marketing, SEO becomes more and more essential. Business owners endeavor to know the basics of this digital marketing approach to make their businesses more competitive; while marketers do so to expand their skill set and benefit from a high-paying career. This explains why many business owners and marketing professionals enroll in SEO training in Hong Kong.

For someone with zero SEO background, the question would be: how can I learn SEO? Here is a quick and simple guide.

Start with the basic concepts

Before diving into the vast ocean of advanced SEO, start with the basics. Go online and read about what search engines are and how they work. Then take a quick look at how websites work and the different types of content. A basic understanding of these concepts and their connection with each other can help you understand the need for SEO.

Explore the core of SEO

At this point, you can now start checking out popular online resources on SEO. Moz is a good place to start because they have beginners’ guides that are simple and easy to digest. Most SEO guides are arranged from the basic concepts to the advanced ones; you won’t really get lost. Focus on the concepts of online traffic, ranking, keywords, links, and on-page SEO.

Be familiar with the terminologies

Pay attention to the jargons mentioned in the guides for you will most likely encounter them for the rest of your journey to learning SEO. You can check glossaries of digital marketing terms so that you have an idea of what the terms mean and to make sure you are on the same page as the author of the guide you are reading.

Advance your knowledge

You cannot expect to master SEO in a week, so take time in reading online. It also helps to expand your knowledge by reading news and updates about search engines and SEO trends. If you want to go the extra mile, enroll yourself in an SEO course for a more in-depth and systematic learning. Learning SEO takes time and effort, but surely it is rewarding. Keep the above-mentioned tips in mind so you can start your journey right.

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Common SEO Mistakes that Hurt Websites

The road to SEO success is paved with hurdles of all shapes, and sometimes these hurdles come in the form of mistakes that can actually cause you to lose track. Here is a quick guide to three of the most common mistakes that can damage a website’s SEO.

Failure to understand your target audience

In all forms digital marketing, the number one rule is to know your audience. This does not only mean knowing their exact demographics but also understanding how they behave online. This is where the “right” keywords enter the picture. Explore how your audience uses long-tail keywords and utilize advanced keyword planning tools to better align your SEO efforts with the unique search needs and preferences of your target audience.

Lack of a concrete SEO strategy

Planning is the first step to taking any endeavor. Unfortunately only a few small businesses with online presence had an SEO strategy. When you have an SEO plan or roadmap, it is easier to see your direction and check whether or not you’re hitting your targets right. An effective SEO strategy should include planning your content, monitoring your ranking, and updating your website.

Erroneous meta tags

Meta tags might seem like a very small element of your webpages, but they can actually damage the entire site’s SEO. For instance, duplicate title tags and meta descriptions make it hard for search engines to determine a certain page’s relevance. So in effect, rankings can be affected. Same is true with pages with missing meta descriptions, H1 tags, ALT attributes. Make sure to promote the uniqueness of each webpage by providing the search engines with accurate, original, and complete meta tags and attributes.

These are only some of the most common mistakes that actually affect your SEO success. Learn how to avoid these blunders by taking corporate SEO training in Hong Kong.