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Most Common SEO Mistakes to Avoid

The right SEO strategies can work wonders in improving your rankings in search engines. Learning about SEO can be easily be done using various of sources online. However, not all strategies may be effective. Following a bad SEO advice may not only impose a penalty on your site, but also can cost you time and money.

Here are some common mistakes in SEO that you should avoid:

Sticking with the Old Ways of SEO

SEO is developing and evolving constantly. To stay at the very top of the search results, you need to keep up with these changes and apply SEO techniques that adapt to search engines and users. One of the mistakes companies commit is sticking with old SEO techniques. Using traditional techniques like keyword stuffing might get you penalized. Adopt the modern techniques in SEO to see successful results.

Doing SEO on your own

It is a true that SEO can be learned by anyone who has access to the internet. There are various websites and tutorials that can teach you how to do SEO on your own. However, the technical aspect of SEO can be very complicated and require advanced knowledge of the current trends and algorithm changes. 

With proper SEO training in Hong Kong, you can apply strategies that experts may have a hand in. If you are unsure with your SEO strategies, consulting these SEO experts can be very helpful.

Using Black Hat SEO

Some brands engage in black hat SEO to get faster results. Such tactics include keyword stuffing, purchased links, link exchanges and hidden text, and links. Black Hat SEO might give your website quick gains, but it can cost you a lot in the long run and can even get your website on the bad side of Google. 

Now that you know some of the mistakes to avoid in SEO, you can put a conscious effort in changing or updating your strategies for the success of your brand. Avoid these SEO mistakes and make your brand more successful online. 

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Starting SEO from Scratch

Search engine optimization (SEO) is a digital marketing concept that may seem complicated at first, but is actually not if learned and done right. SEO strategies can work wonders in improving your rankings. If you don’t have the budget for corporate SEO training in Hong Kong, SEO may be self-learned. 

But how does one really start in SEO?

For those starting in SEO, here is a quick guide that will equip you with everything you need to know to ace your ranking.

Recognize your Target Audience

The first and most important task is to know and understand your target audience thoroughly. By researching about their demographics and psychographics, you can learn how they use search engines and apply this knowledge in your strategies.

Conduct Keyword Research

After figuring out your target audience, you can now research relevant keywords. This will help you understand which words or phrases are being used to search for websites just like yours. You may use tools like Google’s Keyword Planner to conduct your keyword research.

Use Keywords Effectively

Once you have gathered the right keywords, putting them in the right places is crucial. You must place the keywords to your page titles, headers, meta descriptions, URLs, and content. However, be sure to avoid keyword stuffing. 

Optimize the Visual Content

Search engines are not able to track images and videos that are on your website. You need to add descriptions to the visual content on your site. Use title tags and alt tags so search engines can read any form of visual content. 

These are just simple steps in starting out in the world of SEO. There are so much more to learn, and if you need help, we’re just a call away!

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The Expert’s Way: How to Become an SEO Expert

SEO is a rapidly growing industry, with SEO professionals becoming more and more in-demand. They are not only employed in digital marketing agencies but also serve as consultants or in-house marketing experts for corporations and enterprises of all sizes.

So how do you become an SEO expert? Here are some tips to guide you on your way to becoming one.

Start with the basics

Needless to say, you have to build your SEO foundation first. Begin by reading about search engines, content types, and website optimization. These topics should give you an idea why SEO matters in today’s heavily digital world of commerce.

Know the concepts

Learn the various aspects and concepts that run SEO. These include keyword research, on-page SEO, technical SEO, and link building. There are plenty of online resources offering comprehensive guides on these topics. Understanding these aspects will give you a clearer picture of how the optimization process works.

Take an SEO course

Training courses offer effective and flexible ways to learn SEO. No matter how advanced your level is, there is a training course designed for you. You can find advanced courses down to the most basic SEO training Hong Kong. What’s great about training courses is you are backed by experts in the field as opposed to simply learning on your own through free guides on the web.

Apply your knowledge

Experience will always be your best teacher. Go find a digital marketing agency and apply as an SEO professional. This should give you hands-on experience and expose you to the different tasks and duties of an SEO professional. Continue to learn as much as you can by observing how your colleagues work on their tasks, reading news and updates, and attending conferences and training.

The path to becoming an SEO expert is long and winding, but all you need to do is to keep moving forward. Start your journey today!

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Top Sites to Learn SEO from

Enrolling in an SEO course gives you the opportunity to learn in a fast and organized manner. At the end of each course, they would award you a certificate that can be your ticket to a career or a higher position in the SEO industry. These courses are available at different price points depending on the provider, level, and scope of the training.

If you are willing to learn but don’t have the money to take an SEO training course Hong Kong, you can begin by learning from online resources. This is a great way to equip yourself with a basic understanding of SEO and familiarizing yourself with the concepts.

Here is a short list of excellent online resources you can check out according to Search Engine Journal.

Search Engine Land

Search Engine Land covers almost every nook and cranny of the search industry. They offer free comprehensive guides divided into different chapters. Their content are straight from industry experts who passionately share tips and strategies on SEO and PPC.

Moz

Formerly known as SEO Moz, Moz has a free SEO learning center that contains guides on everything that involves SEO. Their Beginner’s Guides, in particular, is a go-to place for newbies in the job. They also cover topics such as content and social media along with other advanced lessons on Google algorithms.

Google Webmaster Central Blog

Google Webmaster Central Blog offers complete guide under their General Guidelines and Webmasters Guidelines pages. Google is the world’s most popular search engine and most of SEO practices are dictated by this tech giant. Obviously their blog is one to check for news and updates in the search world.

These are only some of the free resources you can learn SEO from. Explore other authority sites and blogs for other options.

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Free SEO Tools You Should Use

Is there anything better than free stuff? Yes! Free stuff that help you achieve extra website traffic, rank, credibility, and revenue to your business. 

Fortunately, these free tools we are talking about actually exists and are just out there waiting for you to utilize them.

Here are some of the collection of the top free SEO tools that will absolutely be helpful for your site:

Google Analytics

Do you need data source that provides high-quality and detailed information? Google Analytics is the best answer. All the significant and workable data about site visitors, traffic, and more comes from this tool. If you are not yet using this yet, now’s the time to start!

Ubersuggest

This is an all-in-one SEO tool designed to ace your way to success in SEO. There are a lot of data you can get from this tool, especially for your keyword research. With Ubersuggest, you can have your needed keywords that will allow you to create fresh and quality content to help your website rank. 

MozBar

MozBar will help you discover the right information in a single glance. By using this, you can create an instant report on the website you are visiting. MozBar’s others features are more useful to its subscribers, but this one free feature is definitely helpful for startups.

SEOWorkers Analysis Tool

This free tool allows you to generate a report from any website by using its website URL. It helps you save a lot of time in analysis and also provides background information about the website.

Here are just some of the useful tools you can utilize for your own SEO. However, these tools, just like any other resource, need knowledge and practice, too. Step up your knowledge in SEO by researching or joining course such as search engine optimization training in Hong Kong

With the right training and the free tools available online, learning the ins and outs of the industry will be easier. 

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SEO Training Course Versus Free Online Resources

Enrolling in an SEO training course will equip you with the necessary skills and knowledge to become a qualified member of the industry. You would often hear people saying there is no need to spend on such because all you need to know is out there on the internet. But the truth is training courses can be far better options than those free online resources.

Here are some of the advantages of taking advanced SEO training Hong Kong over learning SEO on your own through free online resources.

Holistic learning

Paid courses are designed to provide complete information and guides on SEO and the different concepts that fall under it. It takes a holistic approach to teach everything from the basic fibers of search to the different optimization techniques. These courses are created by experts so you can also expect more than just concepts and theories but also practical ideas and the best industry practices.

Structured learning

Another great thing about courses is they are structured to align with the natural way of learning. This means the lessons are arranged in the most logical and learner-friendly way possible. This is simply something you can’t get from merely researching multiple guides online. Some free resources can be similar, repetitive, incomplete, and even contradicting depending on which and how many resources you try to learn from. In some cases, you could be simply wasting your time jumping from one site to another or skipping videos after finding out that the content is too advanced or too basic.

Of course there is nothing wrong with learning at your own phase and spending zero dollars with SEO resources. But make sure you find good quality, well-structured, and updated guides.

If you want to learn SEO quick and sure, you will never go wrong with SEO training courses.

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Why Take SEO Training Course for your Business

As a business owner, you have to know ways to boost your online presence. SEO is one of the most powerful means to achieve this. By taking search engine optimization training in Hong Kong, you will be equipped with the knowledge and skills to redefine and strengthen your online marketing efforts.

Here are some of the benefits of taking SEO courses for your business.

It is more practical than hiring an in-house team

Undergoing SEO training is much cheaper than hiring a team of SEO professionals. It does not require additional office space, equipment, and wages. This is why many companies enroll their marketing teams in SEO rather than recruit and hire a whole new team.

On the other hand, learning SEO does not always mean you will work on your company’s SEO yourself. It gives you better footing in terms of creating the right strategy and finding the right people to hire for a campaign.

It widens your marketing perspective

SEO involves different strategies and processes with modern marketing at its core. When you learn SEO, you also expose yourself to various means to market your business on different online platforms. This opens up various opportunities to advance your campaign strategies, let alone widening your reach and market.

It prepares you for the future

Immersing in the concepts of the ever changing SEO climate means keeping yourself abreast with different marketing trends. With consumers’ lives getting more and more fast-paced, you would not want to get left behind. In essence, learning SEO is also preparing your business for the future.

These are only some of the benefits of learning SEO for your business. Enroll in an SEO training course today and see for yourself.

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What is Local SEO and How Does It Work?

People search for businesses near them to make a purchase. For example, a user who wants to buy food often go to a restaurant that’s closest to them. This type of behavior led to a rise of “near me” searches. This is proof that local SEO should be an important strategy for businesses with a physical location.

Local SEO involves different strategies that make you visible on local search results – meaning your business appears whenever a user types a keyword with a geo-location attached to it. This works best if you want to drive foot traffic to a physical address of your business.

To maximize the power of local search, you can do local SEO training in Hong Kong. Here are a few pointers from our experts:

Optimize Google My Business

Google-My-Busines

Google My Business is a listing that allows you to appear on Google’s Snack Pack. The more visible you are, the more customers can visit your business. To optimize your Google My Business profile, make sure you have complete and accurate information.

Create Content for Your Local Audience

content

Localizing your content allows you to appear to your targeted audience within your area. Pitch content to local websites and write about events in your area. If your city has a local publication, ask if you can publish a blog on the website.

With local SEO, you can bring your business closer to your audience. More foot traffic means more sales. Learn how to navigate local SEO with training from our expert.

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SEO Metrics You Need to Track

You decided to run an SEO campaign. Now what? You measure it.

The great thing about SEO is it provides you with a measurable strategy. There are different SEO tools that you can use to see how your SEO strategy performance and what you can do to refine it. The question is – which metrics should you track?

When getting search engine optimization training in Hong Kong, you need to learn how you can measure your SEO efforts. Here are the metrics you need to track:

Clicks

click

Clicks refer to the number of times a user visited your website. If you’re using Google Search Console, this allows you to see how many traffic your website is getting. By tracking the number of clicks, you can determine which of your pages are performing and which need improving. In turn, you can refine your SEO strategy to boost performance.

Clickthrough Rate

ctr

Clickthrough rate refers to the percentage of users who clicked your page versus the number of times it was shown on search results. One of the ways you can influence this metric is through the title and descriptions of your pages when appearing on search.

Conversions

conversion

Conversion is the measurement to the number of times a user completed a desired goal. This can be clicks on a call to action, an email subscription, or an appointment schedule. By tracking your conversions, you can determine if your initiatives have business impact.

Every strategy should be measurable. Otherwise, you don’t know if you’re paying attention to the right efforts. If you want to learn more about SEO metrics, talk to our expert.

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Top Benefits of Taking an SEO Training Course

SEO training courses are designed to provide learners with all the details they need to know to become an expert. They cover everything from link building and keyword research to content writing and website optimization. These are the most essential aspects to achieve higher ranks on search engines such as Google, Yahoo!, and Bing.

Like what we always say, all these information are available online for free. But what really makes enrolling in a course the better option? Check out the following to understand the benefits of taking SEO training courses.

More detailed information

Courses are crafted to provide complete and comprehensive guide to SEO and its various aspects. They are mostly developed by seasoned digital marketing experts. You can expect that the guides are based on years of experience in the field, including some of the best practices to achieve different digital marketing goals.

More structured learning

Training courses come with syllabi containing the scope and the track of the learning process. If you plan to learn on your own online, you might not get the same structured learning perusing online guides, checking out blogs, and watching videos. In many cases, you would find similar information from two resources, simply wasting your time. In addition, you may not realize that you are reading about advanced tactics skipping on the most essential ones. This is simply not the case when you go for a well-planned training course.

Updated

SEO courses are updated regularly, especially when there are changes in the practices, new trends in the marketplace, and algorithm updates. In a fast-paced industry such as digital marketing, you can never settle with something outdated or obsolete.

Practical learning

Most courses involve one-on-one instruction with the trainers as well as interactive group learning sessions. This opens opportunities to learn from others, to collaborate, and be exposed to other ideas. They also require learners to create projects to apply their newly acquired knowledge, allowing you to get a glimpse of the real working process. Hands-on training is almost always more effective than simply reading endless texts and digesting concepts.

Certification

Once you finish your course, you would receive a certification from the training agency. In some cases, you will have to pass an examination. An SEO certificate is a good addition to your credentials, whether you plan to train your in-house team or simply apply for a position in an online marketing agency.

You see, there are many reasons to consider enrolling in a training course. Check out our SEO training courses in Hong Kong and start your journey to becoming an expert.