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How to Learn Search Engine Optimization for Free

A solid background on SEO gives you an edge in this modern business world, where marketing is of topmost importance. Many businesses, in fact, are enrolling their marketing staff in corporate SEO training in Hong Kong to increase their competence. The thing is not everyone can afford training. For an independent marketer, SEO training courses can be quite expensive. Fortunately, there are free resources one can use to learn SEO on their own, at their own pace, and most importantly, without spending a single cent. All you need is an internet connection to access these resources.

How to learn SEO for free

You can find a good number of online resources that you can access for free. One good example is Moz, formerly known as SEO Moz. Its learning center section is popular for its wide range of SEO-related content. For people with zero to little knowledge on search engine optimization, Moz’s guide for beginners is an absolute must-read. The site also caters to practitioners, providing them in-depth discussions on Google algorithms and other expert views on various digital marketing approaches.

Search Engine Land is another trusted resource. Backed by experienced SEO and digital marketing professionals, the site offers complete guides to SEO processes and methodologies. Their content is divided into chapters, providing learners with a step-by-step guide to learning the ropes of SEO all the way to the pro level.

Google, the biggest search engine, is unsurprisingly a great source of information on SEO. As they set the standards on search rankings, they share great insights and guides on how to properly optimize websites. Their Search Central, in particular, is a go-to place if you want to have advanced knowledge on SEO. They also regularly post news and updates on the SEO climate.

These are only some of the best online resources available to you. If you are the type of learner who prefers learning on your own and with zero assistance from a teacher or lecturer, these resources are for you. Otherwise, you must enroll in an SEO training program.

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How to Write a Highly Effective Meta Description

A lot of people fail to realize the importance of meta description and their role in SEO. While they are very short and almost always overlooked, they actually carry a weight when it comes to how search engines evaluate each page’s relevance and how human users decide which to click from the search results. Here is a quick guide to writing perfect meta descriptions.

Follow the recommended length

According to Search Engine Journal, the standard meta description length is at around 160-165 characters. When you go beyond that, expect that your meta description will be truncated. Keep in mind that being faithful to this measure can help you minimize bounce rates. Always be on the lookout for changes in such practice especially because Google typically changes their standards and policies.

Know how your competitors are doing it

Type your targeted keywords on Google’s search bar and check out the results. The reason you must look at your competitors is because you can learn a thing or two from their meta description. After all, they appeared on the first page, primarily because they are doing it right. Take note of their descriptions’ length, style, and use of keywords.

Use your brand voice

Every bit of your brand’s content appearing online must be consistent in terms of style and voice. Your meta description must reflect your brand’s online identity, so write in a fashion similar to your other online content, aiming to target the same audience and promoting your product or service.

Make it unique, original, and keyword-optimized

Make sure each meta description is unique. Write it in manner that would naturally and accurately describe the page and its content.  Whenever possible, insert your target keyword on the description. While Google has stated that they don’t use keywords in meta description as a ranking factor, it is notable that when keywords are highlighted when they appear in the search results. This means online users are more likely to find relevance in meta descriptions with the search terms they have used. 

Check out SEO training Hong Kong to learn more.

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Three SEO Myths Debunked so Many Times yet People still Believe

The SEO world is a dynamic and fast-paced world. Search engines update their algorithms very frequently and experts have varying opinions and advice on how things must be done. Unfortunately, some SEO beliefs are actually myths that may either be unhelpful or even cause harm to your SEO success.

Here are three of the most common myths that have been debunked by experts over and over again but still many SEO folks believe to be true.

Myth No. 1: Links are more important than content.

Other people believe that links are the biggest SEO ranking factor. Links play a big role in supporting your ranking power and establishing relevance and authority in the online world. But still, content remains a higher priority. Imagine spending lots of time and effort in link building but not in creating high quality content. This would simply lead to high bounce rate, right? Strive to create great content and great links would naturally follow. 

Myth No. 2: Mobile-first is senseless.

The mobile-first update in 2018 is one of the biggest updates in the recent years. Unfortunately, many people still don’t get it, with some saying that the update is simply irrelevant. The thing is mobile optimization matters now more than ever. Google favors sites that are mobile-optimized. This actually makes perfect sense knowing that more and more people today use smartphones to perform searches. So if your site is still not mobile optimized, you are most certainly losing a lot of potential traffic.

Myth No. 3: Keywords must be used verbatim.

Keywords play a critical role in SEO, but there is actually no need to use them exactly as they are. Keep in mind that search engines are constantly evolving – they are smart enough to know what users really mean when they perform a search. One smart move is to consider how your target audience might ask the question. When creating content, use keywords that are close enough to make it sound and appear more natural, more audience-centric. Search engine love that.

Learn more about the truths behind common myths by taking search engine optimization training in Hong Kong.

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Yes, You can Do SEO Yourself!

With some good research and good practical application, you can actually learn how to apply SEO for your own business. The secret is to take things one step at a time – learning the fundamentals first then working your way towards different aspect of the optimization process. The good news is there are corporate SEO training in Hong Kong for you to start things right.

Here is a quick look at some of the basics that you have familiarize yourself with before you can actually do SEO for your business.

On-page SEO

On-page or on-site SEO covers aspects on your website that you have control with. This includes title tags, meta description, and keywords. Keywords particularly must be paid attention to for are the ones that send signals to the search engine as to what a particular page is about. Thus, they can significantly affect the overall performance of the website. They must be used in the content as well as on the title tags and meta descriptions of each page. It is not as easy as that, though. Keyword research must be done so that you know which set of keywords to use and optimize your content and website for. Luckily for you, there are many tools out there that you can use to identify the right keywords for your business.

Off-page SEO

Off-page SEO is just as important as its on-page counterpart. This aspect is mainly focused on links, particularly those that tell the search engines that you are worth giving a good rank on the search results. Links from authoritative sites to your website, in particular, is a great boost on your site’s ranking. Therefore, the real challenge is how to attract links from reputable sites. And how do you that? That is to produce quality, original, and keyword optimized content. And yes, since content is an on-page element, you must remember that on-page and off-page SEO must work together for the overall SEO health of your website. If these things sound foreign to you, do not fret right away. Things will naturally come to you as you learn SEO. For a comprehensive guide to all this concepts, enroll yourself in an SEO training course.

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Learning SEO: Take a Training Course or Learn Online for Free?

Undergoing training is a surefire way to learn SEO. Courses are designed to assist learners not just to grasp concepts and methodologies but also to equip themselves with actual optimization skills. Sure some would ask why pay for a training course while you can learn it for free online. For sure, everything to learn is out there on the net, but training courses can be a much better option in some aspects.

Here are the reasons why you must consider undergoing search engine optimization training in Hong Kong than simply reading online sources.

Complete learning experience

SEO training courses are designed to deliver holistic learning experience. This means there is a combination of theoretical and practical approaches. Lessons include everything from short history of search engines and basics of optimization to advanced methods and best industry practices. There are also exercises that would help the learners to put what they have learned to practical applications. In simpler terms, SEO courses give you the combination of classroom and in-industry learning; whereas, free online sources merely give you the former.

Systematic teaching approach

SEO training courses are designed to suit the needs of the learners. Topics and concepts are logically divided into chapters, guiding the learners from the basic concepts all the way up to the advanced ones. Structured instruction is very essential to preventing learners from getting lost. This is particularly true when it comes to SEO, which involves a great number of concepts. When it comes to free online resources, there is a tendency to wander around various guides and explore topics that would end up obstructing your natural learning process.

There is truly so much more you can get when you enroll in a training course as opposed to just browsing online for SEO guides. While free online sources are a good place to build a basic understanding of SEO, it is always and always important to get formal training to succeed in this arena.

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All the Perks of Taking SEO Courses for your Business

Other than lead generation programs in Hong Kong, SEO training is rising in popularity among businesses big and small. Business owners are apparently realizing the role of SEO in establishing online presence in the highly digital world of commerce. If you are one of them, taking an SEO course can be the key to boosting your digital marketing strategy. Here is a list of the top advantages of taking an SEO course for your business.

Less expensive

Compared to hiring an in-house SEO team, taking an SEO course is way more practical. Whether you plan to undergo training yourself or enroll some of your marketing staff, the expenses would still be lower than hiring new employees. Other than being able to expand marketing skill set, you are also saving your company from additional expenses associated with recruiting and hiring an SEO team. Why spend on additional corporate real estate, office equipment, and wages when you can train yourself or some of your employees to do the same job?

Better marketing

SEO training also opens different perspectives on digital marketing. Courses usually tackle various methods and strategies that can be practically applied in any marketing campaign. Upon knowing these concepts and methodologies, you become more open to redefining your marketing strategies. You can also explore other techniques such as social media marketing, content marketing, and more for your business.

More competitive

Knowledge in SEO helps you become more competitive in terms of advancing your company’s marketing. Because you are aware of the strategies many successful modern businesses are employing, you also know how to take aggressive steps and compete for attention in the fast-paced online world. With proper application of SEO, you can stay ahead of the competition and dominate your market.

Taking an SEO course will surely take your business steps closer to the realization of its objectives. Find time to undergo training so you can make it happen soon.

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What to Look for an SEO Expert? – 5 Ways to Find Someone You Can Trust

It’s always a challenge to find an effective and reliable SEO expert that would help you with your digital marketing campaign. The term has been practically thrown around a lot these days which makes the search even more difficult. You’ll see people from left and right claiming that they’re a seasoned specialist only to be disappointed by the level of work they’ve done.

That’s why to help you filter out the bad ones from the good, here’s a list of things you should look for an SEO specialist.

Years & Level of Experience

People can bluff their way into establishing their own agency, but nothing can beat years of experience. By talking to a skilled SEO consult, you’ll know whether s/he is a sham or not. One good look to your website is enough to provide you with quick yet detailed analysis. This is why it’s important that you talk and discuss things with them.

Industry Knowledge

Another important thing you should look at is the amount of understanding they’ve got in all bases of SEO. It’s not just about how your website looks like, but also their knowledge on on-page and off-page side of things. Only an expert can fully talk about these things with confidence.

Marketing Savvy

One of the giveaway traits of a legitimate SEO expert is their interest in marketing and all things related to it. More than just fixing the outer shell, they’ll also worry about how you’ll market and attract more customers to get to know your brand.

Certification

Although certifications don’t necessarily reflect how good a marketer is, it shows their passion for the industry. Usually, even the seasoned SEO specialists attend search engine optimisation training in Hong Kong to refresh their mind on the latest trends and practices.

These are just some of the traits you should be looking for an SEO expert. Aside from these, it matters that the person you’ll be working with is someone who’s very transparent and straightforward. This is because it’s easier to discuss things and resolve any future conflicts that may arise. In the end, it’s all you having better judgment on whom to trust.

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Best SEO Courses & Programs Online to Level Up Your Skills

At this day and age, a competent and effective search engine optimisation (SEO) strategy is a must to support your digital marketing endeavours. Without it, it’s almost impossible to show up and rank high on search results. Businesses have become fully aware of this which is why they have been very keen in investing to one. 

However, SEO is a continuous learning process. You need to always stay in-the-know to come up with the best strategies and techniques. There’s no better way to be exposed to the latest news and trends in the industry than to enrol in local SEO training courses in Hong Kong. But with all the options you’ve got, what are the programs you should join? To help you decide, here’s a list of the best SEO Courses that are worth taking.

Yoast Academy

Apart from an effective WordPress SEO plugin, Yoast also provides training courses in SEO. Whether you’re a beginner or a skilled marketer, you’ll find lessons that would expand your understanding in the field. Majority of their courses are paid, but there are some free courses you can take advantage of. 

SEMrush Academy

SEMrush academy offers a series of SEO courses with videos and lesson. With every completion, participants also receive certification, but you must first pass the exam. Along with SEO courses, SEMrush Academy also offers courses on affiliate program, content marketing, social media marketing, and PPC.

Hubspot SEO Crash Course

If you want to learn the ropes in the SEO, Hubspot SEO Crash Course is a great way to do that. This five-day course introduces you to the basics which will give you an idea on how things are. What’s more is, you can take the course for free! 

BONUS!

Other than these courses, you might also interest yourself in enrolling to some short courses at HKU Space they have series of lessons covering every branch of digital marketing. 

Level up your SEO skills by joining any of these courses. This is a surefire way to improve your understanding and proficiency in the field.

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Becoming an SEO Expert – Why Do You Need to Get Certified?

If you’re interested in advancing your SEO career, earning certifications in the field has probably crossed your mind. Nowadays, it isn’t as hard to find marketing learning centres offering these courses or program. A quick search on the internet would provide you with plenty of options to choose from. But as digital marketer-in-the-making, does getting certified provide any value?

To go deeper into this topic, let’s take a look on how search engine optimisation training in Hong Kong can help someone become a certified SEO expert.

A Proof of the Skill You Gained

Getting a certification is a good way to verify that you learned something new. It’s easy to make a claim about your skill set and knowledge, but people would always ask you for proof. That’s why if you get certifications, showing them what you’ve learned and trained for is more than enough to convince and prove them your worth as a consultant or strategist.

Better Understanding in the Industry

While many experts claim they are self-taught, there are still things that are hard to understand. Attending courses or seminars, would give you better insights as to how the industry works without second-guessing anything. You’ll have stronger and more solid background in the field.

Demonstrates Your Commitment to Learn

This is more on personal growth. The urge to continuously learn and study only shows your dedication on improving yourself. Having this kind of attitude would give you a better edge on the industry as well as will help expand your understanding. 

Gives You Exposure to Latest Trends & Practices

Through these types of programs, it’s easier to learn and be exposed to latest news and trends in the industry. As the industry is in constant change, it’s hard to keep up with the “new standard.” Attending SEO training is a convenient way to learn new and fresh things.

While you’re not required to get certified, having one can definitely benefit you in so many ways. So if you’re thinking on whether you’ll need it or not, it’s better you grab the opportunity while you have it.

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Digital Marketing Know-How: Why SEO Courses Are Popular?

Creating a user-friendly and fully optimised website is now the new norm for many businesses. If you want to remain relevant and visible to users, you need to keep an eye on the latest updates on search engines. Google is particularly very keen on releasing algorithm updates to ensure users get the answers they’re looking for. 

While it’s tough to stay in the know on the latest news and updates, marketers are able to catch up thanks to the appearance of search engine optimisation (SEO) learning centres. This is also partly the reason why these programs are gaining popularity today. Aside from that, there are other reasons why more and more people are becoming interested in attending SEO training courses in Hong Kong and here are some of them. 

Teaches the Fundamentals of SEO

One of the biggest reasons why SEO courses are becoming popular is because of its comprehensive coverage. Whether you’re a newbie or a skilled SEO expert, you can always learn something new from it. Through these programs, you can familiarise yourself in areas that are new and fresh to you. That’s why it’s still beneficial to attend and enrol in one.

Gives You Better Insights in the Industry

While SEO is best learned through experience, SEO courses offer the ability to expand your knowledge in the industry. These courses would give you lessons that you don’t often get through hands on experience. Usually in events like these, digital marketers gather to discuss and share their own methods which give you a wider understanding.

Keeps You Updated with the Latest News

Another reason why SEO experts are joining these events is due to the amount of information they’ll get. This is true especially when it comes to getting updates on the latest trends, techniques, and practices in the field.

Enrolling in an SEO course can benefit you and your company in so many. Aside from providing you with useful insights, it’s also a great way to keep yourself up-to-date on the latest industry news and updates. So, when you have a chance better grab it to level up your skill and knowledge in the business.