Search engine optimization (SEO) is a digital marketing concept that may seem complicated at first, but is actually not if learned and done right. SEO strategies can work wonders in improving your rankings. If you don’t have the budget for corporate SEO training in Hong Kong, SEO may be self-learned.
But how does one really start in SEO?
For those starting in SEO, here is a quick guide that will equip you with everything you need to know to ace your ranking.
Recognize your Target Audience
The first and most important task is to know and understand your target audience thoroughly. By researching about their demographics and psychographics, you can learn how they use search engines and apply this knowledge in your strategies.
Conduct Keyword Research
After figuring out your target audience, you can now research relevant keywords. This will help you understand which words or phrases are being used to search for websites just like yours. You may use tools like Google’s Keyword Planner to conduct your keyword research.
Use Keywords Effectively
Once you have gathered the right keywords, putting them in the right places is crucial. You must place the keywords to your page titles, headers, meta descriptions, URLs, and content. However, be sure to avoid keyword stuffing.
Optimize the Visual Content
Search engines are not able to track images and videos that are on your website. You need to add descriptions to the visual content on your site. Use title tags and alt tags so search engines can read any form of visual content.
These are just simple steps in starting out in the world of SEO. There are so much more to learn, and if you need help, we’re just a call away!