It is important to understand the different types of SEO out there before you start optimizing. Knowing and understanding the different techniques will help you create strategies with high success rates.
Generally, there are four types of SEO you will encounter:
White hat SEO
This involves improving search rankings of your website on a search engine results page (SERP) while abiding by the search guidelines and maintaining the integrity of your website. This includes publishing quality content or making your website user-friendly.
Black hat SEO
Opposite white hat SEO, black hat SEO refers to a set of practices that often violate search engine guidelines to increase a site’s ranking. It does drive fast results, but it might end up hurting your business in the long run. Some of these tactics are link spamming, cloaking or over-optimizing.
Gray hat SEO
As the name suggests, it is somewhere in the middle of the white hat and the black hat SEO. While this type of SEO is often overlooked by search engines, they are not acceptable ways to obtain leads or traffic to your site. Clickbait and paid reviews might fall under this type.
This is an unethical practice of SEO with the intent to hurt other sites for their own benefit. This is usually done by posting negative reviews or hacking a website to sabotage its content. When you are already running your own SEO campaign, be wary of negative SEO tactics that others might do to your site.
If you are unsure which tactics to use for your website, joining an SEO training in Hong Kong can bring more clarity. Experts will teach you how to rank your website the right way.